# Sparkle-Heavy Liquid Eye Shadows Lime Crime's New 'Diamond Dew' Line Adds a Long-Lasting Shimmer By Riley von Niessen | Published 2017-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diamond-dew References: [hypebae](https://hypebae.com/2017/11/lime-crime-diamond-dew-liquid-eyeshadow) & [limecrime](https://www.limecrime.com/?locale=en-us) Lime Crime, a vegan and cruelty free beauty brand, recently expanded its offerings with the addition of the 'Diamond Dew' [liquid eye shadows](https://www.trendhunter.com/trends/swirld). A total of 10 glittery shades make up the collection, which range from a deep emerald green and a rich burgundy, to a baby pink and a soft lilac purple. As all of the shades are [highly pigmented](https://www.trendhunter.com/trends/beauty-bento), they can be worn alone on the eyelids, or over a base for an even bolder aesthetic. Due to this, the Diamond Dew collection is highly versatile, as it allows consumers to add a touch of sparkle in the day, or bump up an evening look with [glittery smokey eye](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick). All of the shades are set to launch on the brand's web store come November 14th, and are available for $20 USD each, or as a set for $170 USD. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Shimmering Liquid Eye Shadows:** The rising popularity of shimmering liquid eye shadows is creating opportunities for the beauty industry to innovate and develop long-lasting formulas with intense pigmentation. - **Versatile Glitter Makeup:** The demand for versatile glitter makeup, like Lime Crime's Diamond Dew collection, opens up disruptive innovation opportunities to create multi-purpose products that can be worn alone or layered for diverse looks. - **Vegan and Cruelty-free Beauty:** The growing interest in vegan and cruelty-free beauty products, exemplified by Lime Crime's brand identity, presents disruptive innovation opportunities for the beauty industry to develop sustainable and ethical alternatives to traditional cosmetics. ### Sectors Adopting This - **Cosmetics Industry:** The cosmetics industry can capitalize on the trend of shimmering liquid eye shadows by developing innovative marketing campaigns and expanding their product offerings with high-quality, long-lasting options. - **Fashion and Beauty Retail:** The fashion and beauty retail industry can benefit from the versatile glitter makeup trend by curating collections that cater to the growing demand for multi-purpose products, offering customers a wide range of options. - **Green and Sustainable Beauty:** The green and sustainable beauty industry can seize disruptive innovation opportunities by creating vegan and cruelty-free alternatives to traditional cosmetics, satisfying the rising consumer demand for ethical and environmentally-friendly beauty products. ## Related on Trend Hunter - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Longwear Liquid Eyeshadows](https://www.trendhunter.com/trends/infinite-blossom-collection.md) - [Buildable Cream Eye Shadows](https://www.trendhunter.com/trends/solo-shadow-sheen.md) - [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [One-Step Glimmer Eyeshadows](https://www.trendhunter.com/trends/glimmer-liquid-shadow.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Marble-Effect Liquid Eyeshadows](https://www.trendhunter.com/trends/swirld.md)