# $1.35 Million Lingerie Bra With 100 Glittering Diamonds By Going Like Sixty | Published 2007-12-11 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/diamond-bra References: [news.xinhuanet](http://news.xinhuanet.com/english/2007-12/10/content_7225456_2.htm) This [diamond bra](https://www.trendhunter.com/trends/diamonds-pearls) has over 2,500 carats, and an incredibly luxurious price tag to match. The diamonds are embedded into [daisy-shaped patterns](https://www.trendhunter.com/trends/pandora-era), the hefty luxury quality of the design making the underwear cost a heart-stopping $1,353,179. The department store in eastern China that sells the opulent brassieres is known for creating [over-the-top specialties](https://www.trendhunter.com/trends/marrow-martini) to draw some major attention. Plus, they probably have the bra priced so high, they would love to sell it. **Implications** - As the recession and economic downturn begins to improve, indulgence in expensive products is going back on the rise. Companies that were once weary of creating overly opulent products should rest assured that the market for them has since resurfaced. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Lingerie:** The demand for high-end lingerie is increasing as the economy improves, creating an opportunity for brands to offer indulgent and over-the-top designs. - **Diamond-encrusted Products:** With the resurgence of the market for opulent products, businesses can consider creating diamond-encrusted options that cater to the growing demand for extravagance. - **Attention-grabbing Store Specialties:** Retailers can draw major attention by creating attention-grabbing store specials, such as this $1.35 million diamond bra, as consumers show an increased interest in over-the-top luxury items. ### Sectors Adopting This - **Lingerie Industry:** The lingerie industry can explore the market for high-end, extravagant designs that cater to consumers looking for a luxurious experience. - **Luxury Goods Industry:** The luxury goods industry can create diamond-encrusted products to cater to the market for opulent and extravagant items. - **Retail Industry:** Retailers can capitalize on the growing demand for indulgent products by creating attention-grabbing store specials and promoting opulent items to attract consumers. ## Related on Trend Hunter - [Ultra-Luxurious Pet Collars](https://www.trendhunter.com/trends/pet-jewelry1.md) - [South Korean Diamond Capsules](https://www.trendhunter.com/trends/lotte-world-tower.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Haute Diamond-Studded Headphones](https://www.trendhunter.com/trends/loewe-and-jacob-co.md) - [Eco-Conscious Sugarcane Bras](https://www.trendhunter.com/trends/walmart-8.md) - [Ultra-Luxe Rhinestone Earphone Cases](https://www.trendhunter.com/trends/glam-earpods-holder.md) - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Diamond-Encrusted Car Clocks](https://www.trendhunter.com/trends/race-car-clock.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md)