# $1.3 Million Bras Underwear With Sapphires and 2,500 Diamonds By Going Like Sixty | Published 2007-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diamond-bra-value-priced-at-13-million References: [bornrich.org](http://www.bornrich.org/entry/the-13-million-diamond-studded-bra/) This [diamond-studded undergarment](https://www.trendhunter.com/trends/marrow-martini) is encrusted with 2,500 diamonds and has a 5.4 carat sapphire in the center. The bra is said to be worth about $1.3 million. Models showed off the bra at China’s Zhejiang Jinhua shopping malls in October, amazing the people in the crowds. Mesmerized onlookers eager to capture the moment snapped photos with their cell phones. The bras are said to weigh in at 100 karats! Never can we have too many [diamond bras](https://www.trendhunter.com/trends/flexwire-bras) to look at, right? ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Luxury Undergarments:** There is a growing demand for high-end and luxury undergarments that feature unconventional materials and designs, such as diamonds and precious stones. - **Customizable Lingerie:** Consumers are increasingly interested in lingerie that can be personalized to their tastes and preferences, allowing for a more unique and individualized experience. - **Sustainable Intimates:** As consumers become more environmentally conscious, there is a growing trend towards sustainable and eco-friendly lingerie made from recycled materials or organic fabrics. ### Industries Being Reshaped - **Jewelry:** The use of diamonds and precious stones in lingerie presents an opportunity for jewelry companies to expand into the lingerie market or to partner with lingerie brands to offer exclusive products. - **Fashion:** The trend towards customizable and personalized lingerie presents an opportunity for fashion companies to leverage new technologies, such as 3D printing, to create unique designs and experiences. - **Sustainability:** The trend towards sustainable and eco-friendly lingerie presents an opportunity for companies in the sustainable fashion industry to expand into the lingerie market and offer eco-conscious alternatives to traditional lingerie. ## Related on Trend Hunter - [Moisture-Wicking Bras](https://www.trendhunter.com/trends/demiettes.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [High-Performance Sports Bras](https://www.trendhunter.com/trends/on-performance-bra.md) - [Eco-Conscious Sugarcane Bras](https://www.trendhunter.com/trends/walmart-8.md) - [South Korean Diamond Capsules](https://www.trendhunter.com/trends/lotte-world-tower.md) - [Ultra-Luxurious Pet Collars](https://www.trendhunter.com/trends/pet-jewelry1.md) - [Functional Support Bras](https://www.trendhunter.com/trends/underwire-bra-collection.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md)