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# Fashion-Forward Firearms
Mexican Drug Lord Collects Expensive Diamond and Gold Guns

By Allison Love | Published 2010-05-07 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/diamond-and-gold-guns
References: [cocoperez](http://cocoperez.com/2010-05-05-mexican-drug-lord-had-blinged-out-weapons) & [luxist](http://www.luxist.com/2010/05/05/diamond-studded-guns-part-of-mexican-drug-lords-haul/)

A Mexican drug lord was just caught with owning more than 38 diamond and gold guns when police raided his home after suspicious behavior.

The diamond and gold guns are not only encrusted with the drug lord's initials, but they are entirely made with gold and silver and range from normal handguns to more large-scale weaponry. The glitterized guns were also accompanied with [Rolex](https://www.trendhunter.com/trends/caviar-pair-of-kings) and Cartier watches and over 75 magazines of bullets! Now that seems like a serious waste of money.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 76% | Activity: 93% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Firearms:** Opportunity for luxury brands to innovate and create high-end firearms with precious materials and personalized designs.
- **Personalized Weapons:** Innovation potential for customized firearms that reflect the individual style and taste of owners.
- **High-end Weaponry Collections:** Growing trend of wealthy individuals amassing extravagant firearm collections as status symbols and investments.

### Where This Applies

- **Luxury Goods:** Disruptive opportunity for luxury brands to diversify into the firearms market and cater to affluent clientele.
- **Customization Services:** Emerging market for companies that offer personalized firearm customization services to cater to individual preferences.
- **Collectibles Market:** Potential for the firearms industry to tap into the collectibles market by creating high-end limited edition weapons.

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