# Sinks Everywhere Dial Hand Sanitizer Goes Anywhere for Germophobes By Elsa Blaine | Published 2009-05-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dial-hand-sanitizer-compulsive-hygiene References: [stillad](http://www.stillad.com/dial-hand-sanitizer-anywhere-3989.htm) Having a bottle of hand sanitizer stashed everywhere may be a little obsessive-compulsive, but Dial has creatively used this need for cleanliness to their advantage. The campaign called ‘Dial Hand Sanitizer: Anywhere’ leads one to believe that the pump-top bottle of goo is just as hygienic as having a bar of soap and a sink right in your car’s glove compartment. It sure is a lot more convenient! The campaign from TBWARAAD Dubai was produced by creative director Milos Ilic with photography by Lai, Groovy Studio. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Portable Hand Sanitizers:** Developing compact and easily accessible hand sanitizers for on-the-go use. - **Hygiene Innovation:** Exploring new and creative ways to promote cleanliness and hygiene. - **Convenience in Health Products:** Integrating health products into daily routines through convenient and easy-to-use formats. ### Who This Affects Most - **Personal Care Products:** Opportunity for personal care product companies to create innovative, portable hand sanitizers. - **Advertising and Marketing:** Scope for advertising and marketing agencies to develop creative campaigns promoting hygiene innovation. - **Automotive Accessories:** Disruption potential in the automotive industry by integrating hygiene products like hand sanitizers with easily accessible designs. ## Related on Trend Hunter - [Hand Hygiene Campaigns](https://www.trendhunter.com/trends/ineos.md) - [Accessorized Cleansing Mists](https://www.trendhunter.com/trends/hand-cleansing-mists.md) - [Hand Sanitizing Stadium Campaigns](https://www.trendhunter.com/trends/shimmy.md) - [Perfume-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers.md) - [Skincare-Forward Hand Sanitizers](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer.md) - [Sleek Toiletries Solutions](https://www.trendhunter.com/trends/soapstone-20.md) - [Weatherproof Sanitizer Dispensers](https://www.trendhunter.com/trends/purell-cs4-allweather-dispensing-system.md) - [Three-in-One Hygiene Kits](https://www.trendhunter.com/trends/portable-hygiene-kit.md) - [Fast Automatic Hand Sanitizers](https://www.trendhunter.com/trends/aliya-hand-sanitizer.md)