# Wizardly Brand Activations This Diagon Alley Event Took Place at London's King's Cross Station By Rebecca Byers | Published 2015-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diagon-alley References: [eventmagazine](http://www.eventmagazine.co.uk/nbc-universal-activate-harry-potters-diagon-alley/brands/article/1354639) & [eventmagazine](http://www.eventmagazine.co.uk/pictures-harry-potter-flies-kings-cross-nbc-universal/brands/article/1354933) In order to celebrate the theme parks first anniversary, NBC Universal launched an [immersive activation](https://www.trendhunter.com/trends/samsung-odyssey-gaming-booth) in the form of a Diagon Alley installation at London's [King's Cross station](https://www.trendhunter.com/trends/activation-at-kings-cross). The playful event featured a recreation of the [Harry Potter series](https://www.trendhunter.com/trends/miniso-x-harry-potter)' infamous shopping district by 3D graffiti artists Max n Joe. The recreation served as a backdrop for a Diagon Alley photobooth with plenty of props on hand. The Diagon Alley recreation marks a single year since the opening of the attraction at NBC Universal's Orlando Theme Park and is boosted by its connectivity that enabled individuals to share the photobooth image on social media networks immediately. A fun way to celebrate the Orlando attraction in a setting that the story took place, the Diagon Alley experience is a great example of buzzworthy shareable content that is able to reach audiences far from the microsite location. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 69% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Activations:** Creating immersive brand experiences in public spaces allows for increased engagement and social media sharing. - **Three-dimensional Graffiti:** Utilizing 3D graffiti artists can bring a unique and eye-catching element to brand activations and installations. - **Buzzworthy Shareable Content:** Creating memorable and shareable experiences helps to generate excitement and reach a wider audience for brand promotions. ### Sectors Adopting This - **Theme Parks:** Theme parks can capitalize on immersive brand activations to enhance visitor experiences and create memorable moments. - **Art and Design:** The art and design industry can leverage the utilization of 3D graffiti artists to create visually stunning installations for brand activations. - **Marketing and Advertising:** Marketing and advertising professionals can learn from the concept of buzzworthy shareable content to effectively engage and reach target audiences. ## Related on Trend Hunter - [Whimsical Magic-Themed Parks](https://www.trendhunter.com/trends/ministry-of-magic.md) - [Movie-Themed Grocery Store Experiences](https://www.trendhunter.com/trends/asda-and-wicked.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Interactive Outdoor Candy Activations](https://www.trendhunter.com/trends/haribo-hide-n-seekers.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Magical Cafe Pop-Ups](https://www.trendhunter.com/trends/harry-potter-x-coffee-mate-honeydukes-cafe.md) - [Whimsical World-Inspired Collections](https://www.trendhunter.com/trends/harry-potter-collection-2.md) - [Creativity-Focused One-Day Activations](https://www.trendhunter.com/trends/oneday-activation.md) - [Large-Scale Apéritif Activations](https://www.trendhunter.com/trends/summer-of-spritz-campaign.md)