# AI-Enhanced Tasting Kits Diageo FlavorPrintConnect Offers a New Experience of Scotch Whisky By Laura McQuarrie | Published 2024-11-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/diageo-flavorprintconnect References: [diageo](https://www.diageo.com/en/news-and-media/press-releases/2024/diageo-brings-consumers-industry-first-experience-with-flavorprintconnect-technology)  Diageo FlavorPrintConnect is a new technology that brings a multi-sensory experience to whisky tasting kits paired with an AI-enhanced digital masterclass. This platform is behind the new Single Malt Special Releases 2024 Tasting Experience, which invites drinkers to digitally compare their tasting notes with friends and Diageo master blenders. Diageo's proprietary FlavorPrint AI platform, which can identify and match flavor profiles, is at the heart of this industry-first innovation. With it, users undergo a multi-sensory, personalized journey with [Scotch Whisky](https://www.trendhunter.com/trends/the-glasgow-distillery) based on their unique preferences, and gain new insights. The Special Releases 2024 Tasting Experience contains four 20cl tasting samples from the [Spirited](https://www.trendhunter.com/trends/spirited-xchange) Xchange Second Edition collection curated by [Master Blender](https://www.trendhunter.com/trends/johnnie-walker-vault) Dr. Stuart Morriso, plus tasting implements and collectible glasses. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 91% | Activity: 97% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **AI-driven Flavor Profiling:** The integration of AI to map and match consumer flavor preferences offers a deeply personalized tasting experience. - **Digital Masterclasses:** Interactive, AI-enhanced digital masterclasses transform traditional education methods into engaging, personalized journeys. - **Multi-sensory Tasting Experiences:** Combining sensory elements with AI technology creates a rich, immersive whisky tasting experience unlike any traditional method. ### Who This Affects Most - **Alcoholic Beverages:** The use of AI to enhance sensory experiences could redefine how whisky and other premium spirits are marketed and enjoyed. - **E-learning:** AI-enhanced interactive masterclasses offer new possibilities for personalized, engaging educational content across various fields. - **Consumer Electronics:** Developing smart sensory devices and interfaces that integrate with AI profiling technologies can revolutionize how consumers interact with products. ## Related on Trend Hunter - [AI-Forward Personalized Whiskeys](https://www.trendhunter.com/trends/black-barrel-whiskey.md) - [AI-Powered Cocktail Platforms](https://www.trendhunter.com/trends/whats-your-cocktail.md) - [Personalized GenAI Packaging](https://www.trendhunter.com/trends/johnnie-walker-x-scott-naismith.md) - [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md) - [AI-Designed Whiskey Bottles](https://www.trendhunter.com/trends/label-5-city-lights-edition.md) - [Interactive Whiskey Tasting Kits](https://www.trendhunter.com/trends/bevridge.md) - [Whisky-Inspired AR Sculptures](https://www.trendhunter.com/trends/state-of-the-art-ai-021523.md) - [NFC-Enabled Whiskey Bottles](https://www.trendhunter.com/trends/one-cask-at-a-time.md) - [Sensorial Whiskey Expressions](https://www.trendhunter.com/trends/egans-senses.md)