# Pain Awareness Projects 'NERVEmber' #PainPOP Brings Awareness to Diabetes in November By Laura McQuarrie | Published 2015-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diabetes-in-november References: [painnewsnetwork.org](http://www.painnewsnetwork.org/stories/2015/10/22/power-of-pain-nervember) & [powerofpain.org](https://powerofpain.org/) Awareness for Diabetes in November, World Diabetes Day and Nerve Pain Awareness month are all addressed by a project called 'NERVEmber.' The [Power of Pain Foundation](https://www.trendhunter.com/trends/be-love-power-restore) launches this social project every year, generating conversations around conditions like RSD, CRPS and [diabetes](https://www.trendhunter.com/trends/the-state-of-t1d). As the campaign has been run for a couple years, it's accompanied by hashtags from a number of pain organizations and patients. One new tag that's being added to online conversations this year is #PainPOP. People are being asked to pop a balloon and make a donation to help the Power of Pain Foundation, saying something along the lines of: "I have the nerve to be heard!" This activity is reminiscent of the [ALS](https://www.trendhunter.com/trends/a-finger-for-hope) Ice Bucket Challenge, since it's bound to be unpleasant, startling and share-worthy on social media. With the use of the right hashtags to raise awareness, participants even have the chance to win a number of "POP Prizes." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Pain Awareness Campaigns:** There is scope for digital platforms to support initiatives like NERVEmber that channel user-generated content and encourage participation through interactive events. - **Social Fundraising Initiatives:** Disruptive innovation opportunities exist in developing digital platforms that facilitate social fundraising and incentivize user participation to support social causes like NERVEmber. - **Gamification of Charitable Giving:** There is potential for businesses to leverage elements of game design to create immersive experiences for supporters of charitable causes like NERVEmber. ### Industries Being Reshaped - **Healthcare:** Healthcare providers can leverage NERVEmber to increase awareness, diagnosis, and treatment of pain conditions like RSD, CRPS, and diabetes. - **Nonprofit:** Nonprofit organizations can use disruptive technologies to better engage supporters and increase social fundraising for initiatives like NERVEmber. - **Marketing and Social Media:** There is potential for businesses in marketing and social media to develop campaigns that leverage user-generated content to increase awareness around social causes like NERVEmber. ## Related on Trend Hunter - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md) - [Pain Advocacy Passes](https://www.trendhunter.com/trends/pain-pass.md) - [Diabetes-Related Eye Disease Campaigns](https://www.trendhunter.com/trends/prevent-blindness.md) - [Awareness-Raising Pancreatic Cancer Campaigns](https://www.trendhunter.com/trends/change-the-course.md) - [Diabetes Awareness-Focused Campaigns](https://www.trendhunter.com/trends/american-diabetes-association.md) - [DVAM Giving Coalitions](https://www.trendhunter.com/trends/domestic-violence-awareness-1.md) - [Diabetes Awareness Campaigns](https://www.trendhunter.com/trends/salad-and-go-fundraising-campaign.md) - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [Virtual Diabetes Awareness Islands](https://www.trendhunter.com/trends/animal-crossing-omnipod.md)