# Gruesome Diabetic Ads These Diabetes Association Ads Show How 'Sweet Kills' By Laura McQuarrie | Published 2015-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diabetes-association References: [coloribus](http://www.coloribus.com/adsarchive/prints-outdoor/diabetes-association-of-thailand-under-the-patronage-of-her-royal-highness-princess-maha-chakir-sirindhorn-strawberry-cake-20421155/) For most people, the most harmful thing that might come from eating cakes and brownies is a stomachache from overindulging, but these ads from the [Diabetes Association of Thailand](https://www.trendhunter.com/trends/above-the-bias) prove that [consuming too many sweets](https://www.trendhunter.com/trends/whims) could lead to health issues that are far more severe. The ads depict arms, knees and feet that seem to have been eaten away by [sugary confections](https://www.trendhunter.com/trends/stockleys-sugarfree-candies), replacing healthy bone and muscle structures with rotting candy parts. The arresting visuals of the print posters are supported by a message that reads: "Uncontrolled diabetes causes woulds to heal slower." Although extreme, these advertisements help to create a dramatized visualization of what happens when the intake of sugary foods and drinks are not properly monitored. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 47% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Health Awareness Ads:** Creating dramatized visualizations of the effects of unhealthy foods for health awareness campaigns. - **Unconventional Advertisements:** Creating ads that are extreme in their visual and rhetorical power to capture audiences' attention. - **Interactive Public Awareness Campaigns:** Combining traditional, print ads with digital tools, like social media, to start conversations around health and healthy habits. ### Sectors Adopting This - **Public Health Campaigns:** Creating dramatic visualizations of the effects of unhealthy foods and engaging audiences on social media platforms to raise awareness of health-related issues. - **Advertising and Marketing:** Challenging conventional advertising conventions to create new, engaging campaigns that resonate with audiences and capture their attention. - **Digital Health Promotion Platforms:** Creating interactive campaigns that use digital tools, like social media, to connect with audiences through a variety of channels and spread messages of health and wellness. ## Related on Trend Hunter - [Melanoma Signs-Inspired Snacks](https://www.trendhunter.com/trends/diagnosticookies1.md) - [Diabetes Awareness-Focused Campaigns](https://www.trendhunter.com/trends/american-diabetes-association.md) - [Diabetes-Friendly Dessert Companies](https://www.trendhunter.com/trends/love-liv-bakeshop.md) - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md) - [Festive Diabetic-Friendly Cookies](https://www.trendhunter.com/trends/diabetic-friendly-cookies.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Diabetes Awareness Campaigns](https://www.trendhunter.com/trends/salad-and-go-fundraising-campaign.md) - [Diabetes-Related Eye Disease Campaigns](https://www.trendhunter.com/trends/prevent-blindness.md) - [Architectural Sugar Sculptures](https://www.trendhunter.com/trends/a-story-of-salt-and-sugar.md)