# Logistic Brand Shoes The DHL x Veldskoen Collab Introduces the 'Dear Everyone' Shoe By Laura McQuarrie | Published 2022-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dhl-x-veldskoen References: [fashionunited.uk](https://fashionunited.uk/news/fashion/dhl-unveils-collaboration-with-footwear-brand-veldskoen/2022032162133) DHL x Veldskoen introduces yet another unexpected fashion collaboration from the logistics group, this time in partnership with a South African footwear company. This collab introduces the world to a limited-edition shoe design dubbed Dear Everyone, which will be available via a drop lottery system. Interested parties can check out the unique shoe while it is on display at Selfridges for a limited time, and just 365 unique pairs of the shoes will be made available. Dear Everyone is truly a labor of love, as each pair passes through 66 pairs of hands. The design features colorful side panels by local artist Reggie Kumalo. This limited-edition DHL x Veldskoen shoe highlights South African fashion and carefully considers every step of the supply chain along the way. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Fashion X Logistics Collaborations:** More logistics companies may partner with fashion brands to create unique and unexpected collaborations. - **Limited-edition Footwear Drops:** More footwear brands may use a drop lottery system to create a sense of exclusivity and hype around their products. - **Handcrafted Footwear Design:** Consumers may increasingly value artisanal craftsmanship and hand-made details in their footwear. ### Who This Affects Most - **Fashion:** Fashion companies may explore collaborations with logistics companies to create unique products and reach new audiences. - **Footwear:** Footwear companies may experiment with limited-edition releases and unique designs to create excitement and differentiate themselves from competitors. - **Logistics:** Logistics companies may look to the fashion industry as a potential partner for new revenue streams and brand visibility. ## Related on Trend Hunter - [Upcycled Delivery Uniform Bags](https://www.trendhunter.com/trends/dhl-and-subject.md) - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md) - [Extremely Fast Sneaker Deliveries](https://www.trendhunter.com/trends/hke-tech-pack.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Power Tool-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/dremel.md) - [Fashionable Bowling-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-x-brain-dead-x-dsm.md) - [Custom 3D-Printed Sneakers](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md)