# Bubble Wrap Couture The DHL Haute Couture Creates Magic with Garbage By Luisa Amanda Gomes | Published 2010-04-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dhl-haute-couture References: [thetrendygirl.net](http://www.thetrendygirl.net/2010/04/dhl-haute-couture.html) & [claireharrison.fr](http://www.claireharrison.fr/2010/02/dhl-haute-couture.html) Made from bubble wrap, [DHL](https://www.trendhunter.com/trends/Integrated-last-mile-logistics) Haute Couture is quite simply, inspiring. These are some magnificent gowns made out of garbage from packages. You'll never see refuse the same way ever again. Crafted by designer Michael Michalsky in partnership with German agency Jung Von Matt, they have produced a line of [haute couture](https://www.trendhunter.com/trends/chanel-spring-summer-2026) made from materials that DHL is familiar with. So, if you ever run of ideas of what to do with packing material (other than driving everyone crazy with popping bubble wrap) you should consider turning it into an outfit. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 81% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** The use of sustainable materials like bubble wrap for couture presents an opportunity for the fashion industry to embrace eco-friendly practices and reduce waste. - **Upcycled Design:** The concept of transforming waste materials, such as bubble wrap, into high-end fashion highlights the potential for upcycled design in the fashion industry, creating unique and environmentally conscious pieces. - **Circular Economy:** Through the creation of haute couture from discarded packaging materials, brands can explore the circular economy model, showcasing the potential for closed-loop systems and reducing the environmental impact of waste. ### Where This Applies - **Fashion:** The fashion industry can adopt innovative approaches like using bubble wrap in couture to promote sustainability and circular economy practices, attracting eco-conscious consumers. - **Packaging:** The packaging industry has an opportunity to reconsider the value of materials like bubble wrap and explore new solutions that embrace the principles of circularity and upcycling. - **Sustainable Design:** The field of sustainable design can be inspired by using unconventional materials like bubble wrap in haute couture to create unique, eco-friendly products and challenge traditional design norms. ## Related on Trend Hunter - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Deflated Balloon Clothing Hangers](https://www.trendhunter.com/trends/chong-shop.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [In-Store DIY Packaging Stations](https://www.trendhunter.com/trends/packaging-station.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md)