# Superstitious Scents D&G Launches Tarot-Based Fragrances By Marissa Brassfield | Published 2009-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dg-tarot-fragrances References: [valetmag](http://www.valetmag.com/grooming/fragrances/2009/in-the-cards-071609.php/) & [shop.nordstrom](http://shop.nordstrom.com/c/6013238/0~2377897~2377899~6007881~6013238) You don’t have to be a superstitious person to like [D&G](https://www.trendhunter.com/trends/skims-1)’s tarot-based fragrances, but it probably helps. There will be five fragrances, each of which is designed to target properties found in tarot cards. Valet has revealed the first three of D&G’s tarot-based fragrances, which will be launched at [Nordstrom](https://www.trendhunter.com/trends/wild-tomato-plants) next week. There’s L’Amoureux No. 6, with peppery and woodsy notes to match the lover’s card; Le Bateleur No. 1, with citrus and heady notes for the magician’s card. La Roue de la Fortune No. 10, however, is feminine, floral and woodsy for the Wheel of Fortune. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Tarot-based Fragrances:** Using tarot cards as inspiration for fragrances presents an opportunity for disruptive innovation in the beauty industry. - **Targeted Properties:** Creating fragrances that specifically target properties found in tarot cards opens up possibilities for personalized scent experiences. - **Superstitious Branding:** Embracing superstitious themes in branding and product development can create unique marketing opportunities for fragrance companies. ### Industries Being Reshaped - **Beauty:** The beauty industry can explore the use of tarot-inspired fragrances to offer customers a novel and mystical scent experience. - **Personalized Products:** The personalized products industry can leverage the concept of targeting specific properties to create customized fragrance offerings for individuals. - **Marketing and Branding:** Marketing and branding professionals can learn from D&G's superstitious approach and incorporate unique themes into their strategies to attract customers. ## Related on Trend Hunter - [Zodiac Perfume Palettes](https://www.trendhunter.com/trends/zodiac-perfume.md) - [Emotive Alchemy Fragrances](https://www.trendhunter.com/trends/collection-of-emotions.md) - [Flirty Functional Fragrances](https://www.trendhunter.com/trends/ludeaux-and-ludatrix.md) - [Chess-Inspired Fragrances](https://www.trendhunter.com/trends/mind-games-soulmate-collection.md) - [Haute Couture Fragrance Ranges](https://www.trendhunter.com/trends/valentino-anatomy-of-dreams.md) - [Co-Created Fragrance Lines](https://www.trendhunter.com/trends/lucky-7-perfume-series.md) - [Sensorial Fragrance Collections](https://www.trendhunter.com/trends/finery-fragrances.md) - [Richly Scented Fragrances](https://www.trendhunter.com/trends/the-rservation-fragrances.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md)