# Raunchy Rodeo Runways D&G's Hot Spring 2010 Menswear Collection By Christina Butty | Published 2009-06-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/dg-spring-2010-menswear-collection References: [men.style](http://men.style.com/fashion/collections/S2010MEN/review/DGMEN) & [dolcegabbana](http://www.dolcegabbana.com/) For their [D&G](https://www.trendhunter.com/trends/il-pranzo-campaign) Spring 2010 collection Domineco Dolce and Stefano Gabbana put on an [over-sexed show](https://www.trendhunter.com/trends/tom-of-finland-foundation). D&G hired [ruggedly handsome models](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) and dressed them in rodeo-style clothing. The combination turned out to be a stunning rodeo pornstar look. I hope that room was air-conditioned; the front row must have been in heat! **Implications** - Though women were subjected to sexual objectification for decades, today's modern woman is embracing her sexuality and thus, creating a whole new set of demands on part of the female demographic. Men in the media are being portrayed much more sexually than before to meet the preferences of the liberated woman, signifying a shift in gender roles today. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 68% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Embracing Female Sexuality:** The modern woman is embracing her sexuality, creating new demands on part of the female demographic. - **Sexual Portrayal of Men:** Men in the media are being portrayed more sexually to meet the preferences of the liberated woman, indicating a shift in gender roles. - **Rodeo-inspired Fashion:** The rodeo pornstar look showcased by D&G presents an opportunity for fashion brands to explore the fusion of rugged and provocative styles. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the demand for clothing that embraces female sexuality and combines ruggedness with a provocative aesthetic. - **Media and Advertising:** Media and advertising industries can capitalize on the shift in gender roles by developing campaigns that portray men in a more sexually appealing manner. - **Beauty and Cosmetics:** Beauty and cosmetics companies can align their products with the empowered and liberated image of women, catering to their desires and preferences. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Queer Wool Runway Looks](https://www.trendhunter.com/trends/i-wool-survive.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md)