# Haute Snow Bunny Ads The D&G Fall/Winter 2010 Campaign Goes on a Ski Trip By Annie Ho | Published 2010-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dg-fall-winter-2010-campaign References: [marilynnewyork.blogspot](http://marilynnewyork.blogspot.com/2010/06/anya-kazakova-simona-andrejic-ski-trip.html) & [dolcegabbana](http://www.dolcegabbana.com/) Dolce and Gabbana has just released its [D&G](https://www.trendhunter.com/trends/il-pranzo-campaign) Fall/Winter 2010 campaign and I must say that I am loving every last bit of the clothing and the theme. This year's aesthetic is that of a [winter wonderland-like ski trip](https://www.trendhunter.com/trends/highend-alpine). Everything in the D&G Fall/Winter 2010 campaign just screams fun! Shot by photographer Mario Testino, it features models Anya Kazakova and Simona Andrejic having [fun in the snowy region](https://www.trendhunter.com/trends/martine-rose-and-napapijri) of San Moritz, Switzerland. **Implications** - The statuesque models are enveloped in snowy settings full of ice and bold blue skies. Their fashions are white and black, which contrast nicely against the snow. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Winter Wonderland Fashion:** Design winter fashion that stands out against snowy environments in an aesthetically pleasing way - **Adventure-themed Ad Campaigns:** Create ad campaigns that transport the viewer to a particular adventure destination like a ski resort. - **Interactive On-brand Experiences:** Develop brand experiences that consumers can interact with and explore, like virtual skiing or winter-themed video games. ### Who This Affects Most - **Fashion:** Fashion companies can incorporate winter wonderland themes to their clothes to create a unique look. - **Advertising:** Ad agencies can create campaigns that transport viewers to adventure destinations to generate interest in products and services. - **Gaming:** Video game companies can develop winter-themed games that incorporate branded content and themes to promote the brand while giving customers fun experiences. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Skiwear Capsules](https://www.trendhunter.com/trends/dkny-tech.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)