# Dexterous Menswear Beach Shoots The 7 Diamonds Spring/Summer 2013 Lookbook Takes it to the Beach By Shawn Stolfus | Published 2013-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dexterous-menswear-fashion-lookbook References: [7diamonds](http://www.7diamonds.com/lookbook) & [7diamonds](http://www.7diamonds.com/the-brand) 7 Diamonds uses the [beach as a canvas](https://www.trendhunter.com/trends/golden-hour-getaway-collection) and the company’s premium clothing as the paint and the brand sets a whole new picture for its [Spring/Summer 2013 Lookbook](https://www.trendhunter.com/trends/graphpaper-ss26). The video and lookbook photos portray many poses and settings, outlining the brand’s movement toward a younger market in men’s quality clothing. The campaign brings in the skills of high-fashion model Gui Fedrizzi, showing that the company is taking steps to bring the already steady growing brand to a new level. Shot in California’s Crystal Cove State Park, the lookbook is appropriately fresh and light, reflecting the current season. Whether or not you’re in need of a new wardrobe, this stunning lookbook is worth a glance. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 17% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Premium Men's Beachwear:** 7 Diamonds sets a new standard in premium clothing with their beachwear collection for Spring/Summer 2013. - **Youth-oriented Menswear:** 7 Diamonds brand focuses on capturing the younger market in men's high-quality clothing. - **Fashion Model Collaborations:** 7 Diamonds' collaboration with high fashion model Gui Fedrizzi highlights the company's commitment to bringing their brand to a new level of fashion. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from incorporating elements of 7 Diamonds' premium and youthful menswear designs. - **Photography and Video:** The photography and video industry can take inspiration from 7 Diamonds' approach to creating a fresh and light lookbook for their Spring/Summer 2013 collection. - **Retail:** Retailers can learn from 7 Diamonds' focus on targeting the younger market and incorporating high fashion collaborations to appeal to a wider audience. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)