# Diabetes Awareness Ads Nick Jonas Details His Experience with Dexcom Glucose Monitoring Service By Ell Smith | Published 2021-02-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dexcom-glucose References: [adweek](https://www.adweek.com/brand-marketing/nick-jonas-in-his-super-bowl-ad-debut-aims-to-raise-awareness-of-dexcoms-diabetes-tech/) & [dexcom](https://www.dexcom.com/en-CA/en-ca-dexcom-g6-cgm-system) Nick Jonas stars in the new ad for the [Dexcom G6 Continuous Glucose Monitoring Service](https://www.trendhunter.com/trends/abbott-lingo) -- a device that serves those living with diabetes. In addition to being a pop star, Jonas is one of the few celebrities [living with Type 1 diabetes](https://www.trendhunter.com/trends/the-state-of-t1d). Having received his diagnosis in his teenage years, the singer and [Disney](https://www.trendhunter.com/trends/bbw-the-nightmare-before-christmas-collection) channel star actively uses his voice to raise awareness for the disease. In the ad, Jonas details his journey with diabetes, and chronicles his experience using the very device that he is promoting. In a statement regarding the campaign, Jonas said “I try to be transparent because I feel like I’ve got a really special opportunity to be a recognizable face for both young people and older people who live with this disease and show that it is possible to live a normal life". Image Credit: Dexcom ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Continuous Glucose Monitoring Services:** Opportunity for companies to develop and market innovative glucose monitoring services for those with diabetes, using advanced technology like the Dexcom G6 device. - **Celebrity Endorsements for Diabetes Awareness:** Trend of celebrities with diabetes using their platform to raise awareness and endorse products related to diabetes management, leading to increased visibility and funding for diabetes research and development. - **Transparency in Healthcare Marketing:** Increasing demand for transparent and authentic healthcare marketing, with celebrities and influencers sharing their personal experiences and giving insights into the effectiveness of the products they endorse. ### Industries Being Reshaped - **Health Technology:** Opportunity for the development of cutting-edge technology in diabetes monitoring and management to help people living with the disease achieve a more normal lifestyle. - **Pharmaceuticals:** Opportunity to further research and development of innovative treatments for diabetes, focusing on innovation in insulin therapy, drug delivery systems, and adjunctive therapies. - **Digital Marketing:** Industry can benefit from increased demand for authentic and engaging marketing campaigns in the healthcare sector, including the use of targeted advertisements and social media to reach specific audiences. ## Related on Trend Hunter - [Diabetes-Condition Inclusive Dolls](https://www.trendhunter.com/trends/barbie-doll-1.md) - [Virtual Diabetes Awareness Islands](https://www.trendhunter.com/trends/animal-crossing-omnipod.md) - [AI-Powered Glucose Monitors](https://www.trendhunter.com/trends/dexcom-genai-platform.md) - [Stigma-Addressing Diabetes Shorts](https://www.trendhunter.com/trends/above-the-bias.md) - [Glucose Monitoring Biosensor Systems](https://www.trendhunter.com/trends/stelo-glucose-biosensor-system.md) - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md) - [Diabetes Research Crowdfunding Campaigns](https://www.trendhunter.com/trends/crowdfunding-campaign.md) - [Real-Time Blood Sugar Monitors](https://www.trendhunter.com/trends/dexcom-g7.md) - [OTC Glucose Monitoring Systems](https://www.trendhunter.com/trends/dexcom-1.md)