# Super-Hydrating Sunscreens The Polyglutamic Acid Dewy Sunscreen Delivers Hydrating Benefits By Laura McQuarrie | Published 2023-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dewy-sunscreen References: [allure](https://www.allure.com/story/the-inkey-list-polyglutamic-acid-dewy-sunscreen-review) & [ca.theinkeylist](https://ca.theinkeylist.com/) 50 versions of [The Inkey List's](https://www.trendhunter.com/trends/mvp-kit-and-the-courtside-kit) Polyglutamic Acid Dewy Sunscreen were created to make sure this protective product was just right and now the ingredient-focused brand is ready to share the finished product with consumers. This product combines strong sun protection with a bonus active ingredient and in this case, that's polyglutamic acid, which offers similar benefits as hyaluronic acid but hydrates the skin in a different way. This facial sunscreen was also mindfully made to layer well with other products, including makeup and leave a flattering finish for all skin tones with no white cast. The Polyglutamic Acid Dewy Sunscreen SPF 30 also contains squalane and glycerin, and its formula infused with skincare ingredients offers a great way to protect the skin from harmful UV rays while providing additional benefits. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 61% | Activity: 84% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skincare Ingredient-focused Products:** Companies can develop skincare products that highlight a specific active ingredient and its benefits, such as polyglutamic acid. - **Multifunctional Skincare Products:** Developing products that can act as both sunscreen and skincare products can offer convenience and efficiency to consumers. - **Mindful Sunscreen Formulas:** Developing sunscreens that are carefully formulated to layer well with other makeup products and provide benefits beyond just sun protection can offer a competitive advantage. ### Industries Being Reshaped - **Skincare Industry:** Companies can invest in research to develop innovative skincare products that utilize new or lesser-known active ingredients, as The Inkey List did with polyglutamic acid in their sunscreen. - **Beauty Industry:** Beauty brands can market multifunctional products that provide sun protection as well as additional skincare benefits, satisfying consumer demand for convenience. - **Sunscreen Industry:** Sunscreen companies can focus on developing formulas that are thoughtful about ease of use and additional skin benefits, setting themselves apart in an increasingly crowded industry. ## Related on Trend Hunter - [Watermelon-Infused Daily Sunscreens](https://www.trendhunter.com/trends/watermelon-glow-dew.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [Radiant Hydration-Focused Sunscreens](https://www.trendhunter.com/trends/protected-and-hydrated.md) - [SPF Product Reformulations](https://www.trendhunter.com/trends/watermelon-glow-dew-shield.md) - [Anti-Aging Sunscreen Formulas](https://www.trendhunter.com/trends/antiaging-sunscreen1.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [All-in-One Reparative Sunscreens](https://www.trendhunter.com/trends/repair-sunscreen.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Glowy Priming Sunscreens](https://www.trendhunter.com/trends/ultra-violette-sequin-supreme.md)