# Facial-Grade Bodycare Dewsy Makes Hydrating, Feel-Good Skincare for Everywhere Below the Neck By Laura McQuarrie | Published 2026-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dewsy References: [beautyindependent](https://www.beautyindependent.com/ex-kenvue-church-dwight-execs-launch-dewsy-body-care-next-disruptor/) & [dewsy](https://www.dewsy.com/products/better-together-bundle)  Those who take their skincare routines seriously are no longer willing to stop at the neck, driving the demand for facial-grade formulations that bring the same level of care and efficacy to the rest of the body—and Dewsy is a new brand launching with two products to do just that: Down Deep Body Lotion and Down Deep HA Body Serum. In the same way that many ingredient-conscious consumers meticulously layer toners, serums and moisturizers, Dewsy invites the same by starting with the HA Body Serum (to flood skin with multi-depth hydration from hyaluronic acid) and layering the Body Lotion to seal in moisture and strengthen the skin barrier. For the scent-sensitive, there are fragrance-free versions of both products, and for those who prefer a light scent, [Dewy](https://www.trendhunter.com/trends/dewy-skin-kit) offers a fresh, dreamy one. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 81% | Activity: 82% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Facial-grade Bodycare:** High-efficacy body formulations that mirror facial routines, creating demand for multi-step products with targeted actives and clinical claims. - **Layered Body Skincare:** Multi-product layering for the body, featuring serums plus lotions, which opens space for complementary textures and measured delivery systems. - **Fragrance-sensitive Personalization:** Fragrance-free and light-scent variants addressing scent-sensitive consumers, supporting differentiated SKUs and tailored sensory experiences. ### Industries Being Reshaped - **Beauty and Personal Care:** Premium bodycare lines positioned alongside facial regimes, presenting opportunities for reformulated actives and elevated ingredient transparency. - **Retail and E-commerce:** Curated omnichannel merchandising of layered body routines, enabling bespoke bundles, sampling strategies, and subscription models. - **Dermatology and Clinical Skincare:** Clinical-focused body products with measurable hydration and barrier-improving claims, inviting evidence-backed formulations and practitioner endorsements. ## Related on Trend Hunter - [Trichologist-Developed Haircare](https://www.trendhunter.com/trends/ogx-progrowth-peptide.md) - [Hand Sanitizer Serums](https://www.trendhunter.com/trends/hand-sanitizer-serum.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Mochi-Like Body Polishes](https://www.trendhunter.com/trends/supermochi-body-exfoliator.md) - [Cell Renewal Body Treatments](https://www.trendhunter.com/trends/the-body-retinoil.md) - [Scannable Skincare Murals](https://www.trendhunter.com/trends/interactive-augmented-reality-mural.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Premium Berry Bodycare](https://www.trendhunter.com/trends/iota-oishii-berry-duo.md) - [Vitamin C-Enhanced Body Products](https://www.trendhunter.com/trends/smooth-glow-vitamin-c-body-essentials.md)