# Protective Hydrating Primers Supergoop!'s Dewscreen Hydrating Primer SPF 50 Leaves a Dewy Finish By Laura McQuarrie | Published 2025-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50 References: [instagram](https://www.instagram.com/p/DR49EZ1Efch/?hl=en&img_index=1) & [ulta](https://www.ulta.com/p/dewscreen-hydrating-primer-spf-50-pimprod2055953?sku=2648083)  Some beauty lovers are more likely to apply sun protection consistently when it offers added benefits, and [Supergoop!’s](https://www.trendhunter.com/trends/protectint-spf-50) new Dewscreen Hydrating Primer SPF 50 does just that as a [hydrating SPF primer](https://www.trendhunter.com/trends/cabanamilk). As a sun care product, Dewscreen Hydrating Primer SPF 50 overcomes major complaints that people have with conventional sunscreen, like it being heavy, greasy or leaving behind a white cast. Thanks to its virtually weightless feel, this dewy SPF primer solves these pain points, delivers all-day hydration and maintains moisture levels, even after 24 hours. Perfect for everyday use, as well as those who are gearing up for a winter vacation, Supergoop!’s Dewscreen Hydrating Primer SPF 50 delivers protection and comfort in one easy-to-apply formula. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 52% | Activity: 64% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Dual-purpose Beauty Products:** Products that combine skincare benefits with other functions, like sun protection, attract consumers seeking minimalistic yet effective beauty routines. - **Lightweight Sun Care Solutions:** Innovations addressing common sunscreen complaints by delivering non-greasy, transparent formulations are revolutionizing the sun care industry. - **Hydration-inclusive Cosmetics:** Cosmetics that maintain skin moisture and hydration levels throughout the day are gaining popularity among consumers looking for multi-benefit makeup products. ### Who This Affects Most - **Beauty and Skincare:** The beauty industry is being disrupted by products that offer multifunctional benefits, enticing both skincare enthusiasts and casual consumers. - **Sun Care:** Innovations in sun care formulations that eliminate common user grievances are leading to greater adoption and consistent use. - **Cosmeceuticals:** The growth of cosmetic products with therapeutic skincare benefits is creating new opportunities in the cosmeceuticals market. ## Related on Trend Hunter - [Whipped Purple Sunscreens](https://www.trendhunter.com/trends/major-fade-disco-block.md) - [Vegan Collagen Sunscreens](https://www.trendhunter.com/trends/mineral-priming-lotion.md) - [Inclusive Tinted Sunscreens](https://www.trendhunter.com/trends/daily-tinted-fluid-sunscreen.md) - [Mineral SPF Primers](https://www.trendhunter.com/trends/mineral-unseen-sunscreen.md) - [All-Day Sun Care Systems](https://www.trendhunter.com/trends/sonni.md) - [Makeup-Friendly Sunblock Sticks](https://www.trendhunter.com/trends/korean-sunscreen-stick.md) - [Protective Setting Sprays](https://www.trendhunter.com/trends/on-til-dawn-with-spf-28.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Sheer Mineral Sunscreen Sticks](https://www.trendhunter.com/trends/mineral-sheer-stick-spf-30.md)