# State-Specific Soda Labels The DEWnited States Collection Represents All 50 United States By Laura McQuarrie | Published 2019-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dewnited-states References: [prnewswire](https://www.prnewswire.com/news-releases/50-states-50-unique-labels-mtn-dew-celebrates-the-land-of-those-who-do-from-sea-to-shining-sea-with-dewnited-states-300860627.html) & [mountaindew](http://www.mountaindew.com) This summer, [MTN DEW](https://www.trendhunter.com/trends/mtn-dew-outpost-1) is celebrating the United States with the limited-edition DEWnited States Collection, which includes unique bottles to represent each of the 50 states. Inspired by the pride that fans have for their home states, the collectible bottles feature artwork that pays tribute to each distinct part of the country. To incentivize people to complete their [soda collection](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes) by acquiring all 50 of the bottles in the series, MTN DEW is offering $100 pre-paid gift cards to its most devoted fans. With a 15-second digital ad featuring buffalos, eagles and iconic American landmarks, MTN DEW is sharing an animated glimpse at some of the customized art from each of the states that can be seen on the soda labels that wrap the bottles in the DEWnited States Collection. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Hyperlocal Packaging:** Brands are using location-specific packaging to cater to customers and boost regional pride. - **Collectible Marketing:** Offering unique, collectible items promotes brand allegiance and can serve as a novel marketing strategy. - **Incentivized Consumer Interest:** Brands are using rewards programs and unique experiences to engage customers and incentivize repeat business. ### Sectors Adopting This - **Beverage:** Soda companies can use state-specific packaging to generate excitement and cater to regional tastes. - **Marketing/advertising:** Customized packaging can serve as a way to differentiate a brand and incentivize consumer engagement. - **Retail:** Offering collectible items like state-specific soda bottles can drive foot traffic to stores and increase sales. ## Related on Trend Hunter - [Americana Soda Shirt Collections](https://www.trendhunter.com/trends/mountain-dew-americana-tshirt-bundle.md) - [Tattoo-Based Soda Sweepstakes](https://www.trendhunter.com/trends/las-vegas-giveaway.md) - [Outdoors-Inspired Soda Flavors](https://www.trendhunter.com/trends/mtn-dew-outpost-1.md) - [Time Zone Soda Campaigns](https://www.trendhunter.com/trends/mountain-time.md) - [Hard Soda Expansions](https://www.trendhunter.com/trends/texas-town.md) - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md) - [Adventurously Reimagined Logo Designs](https://www.trendhunter.com/trends/reimagined-logo-desgin.md) - [Spring Break-Inspired Sodas](https://www.trendhunter.com/trends/mtn-dew-baja-blast-flavors.md) - [Citrus-Flavored Soda Drink Mixes](https://www.trendhunter.com/trends/mtn-dew-drink-mix.md)