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# Interactive Coffee Farms
Starbucks Opened the Dewata Coffee Sanctuary in Bali

By Ell Smith | Published 2019-01-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dewata-coffee
References: [hypebae](https://hypebae.com/2019/1/starbucks-dewata-coffee-sanctuary-bali-indonesia) & [dewata.starbucks.co.id](http://dewata.starbucks.co.id/)

The iconic coffee chain, [Starbucks](https://www.trendhunter.com/trends/starbucks-and-kirishima-shuzo) is broadening its horizons by venturing into a [more refined territory](https://www.trendhunter.com/trends/bacha-coffee) following the opening of its largest store in Southeast Asia dubbed the Dewata Coffee Sanctuary.

The 20,000 square foot location comes complete with a coffee farm that guests are welcome to explore. There, they can witness the coffee-making process, which includes interactive experiences like de-pulping and washing coffee beans. The decoration of the store furthers this message as its been adorned with [regional flora](https://www.trendhunter.com/trends/coffee-boutique), and topped off with multiple art installations. Upstairs, guests can find a seedling greenhouse.

The stunning new location can be found in Bali, Indonesia and is perfect for those looking to foster a deeper connection with the coffee they drink.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 83% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Interactive Coffee Experiences:** Opportunity for coffee chains to offer interactive experiences that educate consumers about the coffee-making process.
- **Coffee Tourism:** Growing trend of coffee-focused tourism, where visitors can explore coffee farms and learn about the cultivation process.
- **Sustainable Coffee Practices:** Increased focus on sustainable and eco-friendly coffee production methods, driving innovation in the industry.

### Who This Affects Most

- **Coffee Chains:** Opportunity for coffee chains to differentiate themselves by creating unique and interactive coffee experiences for customers.
- **Tourism:** Potential for tourism industry to develop coffee-themed tourism experiences, attracting coffee enthusiasts and educational travelers.
- **Agriculture:** Opportunities for the agriculture industry to explore sustainable coffee cultivation methods and techniques.

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