# Inner Beauty Casting Calls Glow Recipe's Dew You Anonymous Open Casting Chooses People Differently By Laura McQuarrie | Published 2023-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dew-you-anonymous-open-casting References: [nylon](https://www.nylon.com/beauty/glow-recipe-skin-care-is-holding-an-open-casting-based-on-inner-beauty) & [glowrecipe](http://www.glowrecipe.com/opencasting) Fruit-forward, clinically effective clean skincare brand [Glow Recipe](https://www.trendhunter.com/trends/night-market-popup) has held open castings before but not like its Dew You Anonymous Open Casting. As a brand that firmly believes beauty comes from within, Glow Recipe is holding a first-of-its-kind casting campaign for Dew Drops lovers based on their personality and inner beauty. Without seeing what its fans look like, the brand is looking for people ages 18 and up who are comfortable speaking to the camera, and no professional modeling experience is needed. For this unique casting call, the brand is leveraging its Diversity Advisory Board and partnering with [Alex Love Consulting](https://www.trendhunter.com/trends/spring-collaboration) so that the process is unbiased and represents a [diverse, equitable and inclusive selection](https://www.trendhunter.com/trends/it-feels-good-to-be-seen) of people who love Glow Recipe Dew Drops. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 83% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Personality-based Casting:** Brands can incorporate personality-based casting to showcase their belief that beauty comes from within and promote inclusivity while also creating a disruptive innovation opportunity for the advertising and media industries. - **Diversity and Equity-driven Casting:** Diversity and equity-driven casting in all industries, including beauty and skincare, can result in more authentic representation, greater customer engagement, and the potential for increased revenue streams through new targeted marketing opportunities. - **Non-professional Modeling Opportunities:** Creating more non-professional modeling opportunities, like Glow Recipe's Dew You Anonymous Open Casting, can disrupt the traditional modeling industry while also promoting diverse representation and offering greater accessibility to those who may not fit traditional modeling standards. ### Industries Being Reshaped - **Beauty and Skincare:** In the beauty and skincare industry, incorporating personality-based and diversity-driven casting can promote inclusivity, leading to more authentic representation and customer engagement. - **Advertising:** In advertising, incorporating personality-based and diversity-driven casting can create more authentic and relatable marketing campaigns that speak to a broader audience, leading to potential revenue growth and market expansion. - **Media and Entertainment:** In media and entertainment, incorporating personality-based and diversity-driven casting can promote more authentic representation of diverse voices, leading to greater customer engagement and the potential for increased revenue through targeted marketing strategies. ## Related on Trend Hunter - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Doll Line Talent Castings](https://www.trendhunter.com/trends/far-out-toys.md) - [Inclusive Beauty Games](https://www.trendhunter.com/trends/elf-beauty-glow-up.md) - [K-Beauty Gen Z Creator-Camps](https://www.trendhunter.com/trends/the-glow-house.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Immersive Night-Market Skincare Events](https://www.trendhunter.com/trends/night-market-popup.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md)