# Lightweight Multi-Benefit Serums Fenty Skin Launches The Dew N Plump Serum for Glow and Hydration By Georgia Wray Norsten | Published 2025-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dew-n-plump References: [fentybeauty](https://fentybeauty.com/en-ca) & [fentybeauty](https://fentybeauty.com/en-ca/products/dew-n-plump-hydrating-nectar-glow-serum?variant=43259505180717)  [Fenty Skin](https://www.trendhunter.com/trends/fenty-skin-butta-drop-hydrating-body-milk-refill) has unveiled its new 'Dew N Plump Hydrating Nectar Glow Serum,' a multitasking innovation designed to hydrate, plump, and strengthen the skin barrier in a single step. This lightweight, gel-textured formula combines polyglutamic and hyaluronic acids for deep moisture, plus pro-vitamin B5, niacinamide, and a custom SuperQuench Juice Complex to restore radiance and even tone. Infused with a light, mood-boosting Fenty Fresh scent -- bergamot, jasmine, and white orchid -- the serum is ideal for both makeup wearers and bare-faced glow-getters alike. The eco-conscious packaging includes a recyclable bottle made with 50% PCR, and the formula is 100% vegan and cruelty-free. Dew N Plump will be available starting July 11 at [Sephora](https://www.trendhunter.com/trends/gxve-beauty-by-gwen-stefani) and [FentySkin.com](https://www.trendhunter.com/trends/cherry-dub-bha-toner). With Dew N Plump, Fenty Skin continues to solidify its role as a disruptor in the prestige skincare space. The product’s triple-action benefits and eco-conscious design align with consumer demands for minimalist routines and sustainability. Image Credit: Fenty Skin ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 49% | Activity: 63% | Freshness: 45% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-benefit Skincare Solutions:** Products that merge multiple skincare benefits, such as hydration, radiance, and barrier strengthening, cater to the consumer desire for streamlined beauty routines. - **Eco-conscious Packaging:** Packaging innovations using post-consumer recycled materials reflect growing consumer demand for sustainability in product design. - **Mood-enhancing Fragrance Integration:** The inclusion of mood-boosting scents like bergamot, jasmine, and white orchid in skincare creates a holistic sensory experience that appeals to emotionally-driven purchasing decisions. ### Industries Being Reshaped - **Prestige Skincare:** The high-end skincare market is poised for growth with products offering synergistic multi-benefit formulations and eco-friendly aesthetics. - **Cosmetic Packaging:** Innovations in eco-friendly materials and designs present opportunities for companies to meet consumer expectations for environmentally responsible packaging. - **Fragrance-infused Beauty Products:** An emerging segment in the beauty industry involves incorporating aroma profiles into products, enhancing their appeal beyond functional benefits. ## Related on Trend Hunter - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [Glow-Boosting Skincare Ranges](https://www.trendhunter.com/trends/summer-fridays-pink-dew.md) - [Triple-Threat Skincare Solutions](https://www.trendhunter.com/trends/nude-glow-peptide-serum.md) - [Plumping Skincare Serums](https://www.trendhunter.com/trends/densifying-serum.md) - [Purifying Skin Toners](https://www.trendhunter.com/trends/cherry-dub-bha-toner.md) - [Plumping Coconut Milk Serums](https://www.trendhunter.com/trends/tripleplump-coconut-milk-serum.md) - [Serum-Focused Skincare Bundles](https://www.trendhunter.com/trends/serum-superstars.md) - [Hybrid Skin Products](https://www.trendhunter.com/trends/barrier-boost.md) - [Plum-Inspired Deep Hydration Kits](https://www.trendhunter.com/trends/deep-hydration-skincare.md)