# Dreamy Blithe Editorials Kontraktewicz Photography's DEW Magazine Spread is Light and Airy By Meghan Young | Published 2011-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dew-magazine References: [behance.net](http://www.behance.net/gallery/DEW-Magazine/990103) & [kontraktewicz](http://www.kontraktewicz.com/) I love the dreamy quality in the DEW Magazine photo series. With a concentration on overexposed lighting, [blurry transitions](https://www.trendhunter.com/trends/cloud-touch-finish-collection) and waiflike models, each image can't help but be blithely surreal. Shot by Poland-based studio Kontraktewicz Photography, which is comprised of photographers Marcin and Natalia Kontraktewicz, the DEW Magazine photo series is definitely in line with the rest of the studio's work, which is heavily influenced by [dainty feminine characteristics](https://www.trendhunter.com/trends/one-by-one-1). The fashion featured in the DEW Magazine photo series, which was styled by Paulina Dzimińska, seems to also have inspired the direction of this photoshoot. [Whimsical, light and airy](https://www.trendhunter.com/trends/chanel-spring-summer-2026), each outfit has a dancer's feel that makes the open space in the background seem like a dance studio. The DEW Magazine photo series stars Meggie, who had makeup done by Anna Wiśniewska. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dreamy Photography:** There's an opportunity for disruptive innovation in developing technologies that create even dreamier qualities in photography, manipulating light and imagery in new and exciting ways. - **Feminine Fashion:** There's an opportunity for disruptive innovation in developing clothing and accessories that amplify feminine characteristics in new and creative ways, taking inspiration from the dreamy, whimsical tone of these editorials. - **Waiflike Models:** There's an opportunity for disruptive innovation in creating new representation of beauty and developing more diverse and inclusive representations of models that challenge traditional standards of beauty. ### Industries Being Reshaped - **Photography:** Through developing new hardware, software or techniques, there's opportunity for the photography industry to enhance the dream-like qualities seen in these editorials. - **Fashion:** In developing new clothing and accessory designs, there's opportunity for the fashion industry to create clothing that is strongly influenced by the dreamy, whimsical tones seen in these editorials. - **Beauty:** There's opportunity for the beauty industry to challenge traditional beauty standards highlighted in these editorials by creating more diverse and inclusive representations of beauty and models to showcase makeup, hair products, and skincare. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Mesmerizing Glass Pendants](https://www.trendhunter.com/trends/the-dew-pendant.md) - [Playful Sculptural Collections](https://www.trendhunter.com/trends/afterglow-1.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md)