# Cinematic Drifter Captures The DEW Magazine 'The Hitchhiker' Editorial Stars Tereza Janakova By Meghan Young | Published 2012-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dew-magazine-the-hitchhiker References: [fashionising](http://www.fashionising.com/pictures/b--The-Hitchhiker-cinematic-stills-24146.html) & [stephaniemcniel](http://stephaniemcniel.com/) Dark and mysterious, the DEW Magazine 'The Hitchhiker' editorial follows a devastatingly beautiful drifter as she roams the roads to an unknown destination. Casually stylish, her wardrobe is [subtly bohemian](https://www.trendhunter.com/trends/shapes-we-take), which is appropriate considering her current lifestyle. The DEW Magazine 'The Hitchhiker' editorial was shot by New York-based photographer Stephanie McNiel. As stated on her website, "I travel. I travel a lot. I like to travel to different places. New places get me excited. Exciting places gets me working." Channeling this [love of travel](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection) and ensuing excitement, McNiel injects the photoshoot with a sense of stylish adventure. It is part of the magazine's [Cinematic issue](https://www.trendhunter.com/trends/alessandro-micheles), hence the film-like shots. Starring model Tereza Janakova, the editorial was styled by Martin Waitt. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 83% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dark and Mysterious:** Opportunity for brands to create products or experiences that evoke a sense of intrigue and mystique. - **Subtly Bohemian Wardrobe:** Potential for fashion brands to design clothing lines inspired by bohemian aesthetics. - **Cinematic Photography:** Potential for photographers and filmmakers to explore the use of film-like shots to create visually stunning and immersive visuals. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to create clothing lines inspired by bohemian style. - **Travel:** Opportunity for travel brands to tap into the desire for adventure and explore unique and exciting destinations. - **Photography/film:** Opportunity for photographers and filmmakers to experiment with cinematic techniques and create visually captivating content. ## Related on Trend Hunter - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)