# Smoking Femme Fatale Photoshoots The DEW Issue 5 Editorial Stars a Cinematic Klara Krukenberg By Meghan Young | Published 2012-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dew-issue-5 References: [fashionising](http://www.fashionising.com/pictures/b--Murder-my-sweet-recreating-the-femme-fatale-23948.html) & [dewmagazine](http://dewmagazine.com/) Model Klara Krukenberg may be a beautiful waif in reality, but in the DEW Issue 5 editorial, she has been transformed into a femme fatale. Despite her delicate features, her dark looks lend the perfect guise for her new role. Shrouding herself with a mysterious air, the brunette beauty has a dangerous edge in the photoshoot. Lensed by London-based Irish photographer Enokae, the DEW Issue 5 editorial has a film noir quality that adds a dramatic flair to the photoshoot. Styled by Dinta Jakile, the elegant and sexy wardrobe plays up the cinematic element of the editorial. Although the project is rather modern, there is a retro vibe that is carried throughout each still thanks to the style of photography and the fashion. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Film Noir Fashion:** Opportunity for fashion brands to capitalize on the timeless style of film noir and incorporate it into their designs for a unique and edgy look. - **Mysterious Air Aesthetic:** Brands can take inspiration from the alluring and dangerous vibe portrayed in the photoshoot to create intriguing marketing campaigns and product designs. - **Dark Beauty:** The increasing popularity of unconventional beauty can inspire beauty brands to expand their product lines and marketing to include edgier and more daring looks. ### Sectors Adopting This - **Fashion:** Fashion brands can take inspiration from the film noir style and incorporate it into their designs for a unique and timeless look. - **Marketing and Advertising:** The mysterious and dangerous vibe portrayed in the photoshoot can inspire marketers to create intriguing campaigns that capture the audience's attention. - **Beauty:** The unconventional beauty portrayed in the photoshoot can inspire beauty brands to create products and marketing campaigns that embrace darker and edgier looks. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md)