# Dewy Highlighting Gels Marc Jacobs' Dew Drops Provide a Natural Glow to the Skin By Mishal Omar | Published 2017-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dew-drops References: [sephora](http://www.sephora.com/dew-drops-coconut-gel-highlighter-P24315039) Marc Jacobs Beauty has a new product titled Dew Drops that would make a perfect addition to consumers' summer makeup collections. The product comes in a [gel consistency](https://www.trendhunter.com/trends/holy-hydration1) and can be used two ways -- it can be applied directly to the high points of users' faces as a [highlight](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter), or it can be mixed with foundation, primer or moisturizer in order to add a [subtle glow to the skin](https://www.trendhunter.com/trends/wake-up-radiant-elixir). The product contains moisturizing properties due to its coconut infusion, and comes in a "golden peach" shade that is universally flattering on all shades of skin. Marc Jacobs' Dew Drops is able to moisturize the skin and optimize its appearance while still looking as natural as possible. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multifunctional Makeup Products:** Creating beauty products that serve multiple purposes such as moisturizing and highlighting. - **Natural-looking Makeup:** Developing makeup that enhances natural features while still looking subtle and effortless. - **Incorporating Skincare in Makeup Products:** Combining skincare benefits in makeup products to provide added value for consumers. ### Where This Applies - **Beauty and Cosmetics:** The beauty industry should embrace the trend of developing multifunctional makeup products to cater to consumers who prefer a more natural, effortless look. - **Skincare:** The skincare industry can expand its market by incorporating skincare benefits in makeup products, as demonstrated by Marc Jacobs' Dew Drops. - **Fashion and Apparel:** The fashion and apparel industry can explore collaborations with beauty brands to offer makeup products that complement clothing lines and promote a cohesive brand image. ## Related on Trend Hunter - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Skin-Caring Bronzing Drops](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-hue-drops.md) - [Bronzing Peptide Skincare Products](https://www.trendhunter.com/trends/versed-mood-lighting-luminizing-glow-drops.md) - [Algae-Infused Liquid Blushes](https://www.trendhunter.com/trends/hot-shot-blush-drops.md) - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Easy Dropper-Application Blushes](https://www.trendhunter.com/trends/glimmer-blush-drops.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md)