# Brightening Cleansing Balms Dew Dream Features Smart Melanin Technology to Support Skin of Color By Laura McQuarrie | Published 2022-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dew-dream References: [thezoereport](https://www.thezoereport.com/beauty/eadem-dew-dream-hydrating-cleansing-balm) & [eadem.co](https://eadem.co/products/dew-dream) Dew Dream is the latest launch from [Eadem](https://www.trendhunter.com/trends/eadem), a creator of skincare for women of color powered by [Smart](https://www.trendhunter.com/trends/am-pm-retinoid-balm) Melanin technology. This hydrating cleansing balm is an all-in-one solution for removing makeup and SPF, cleansing without stripping the skin of its own oils, and leaving the skin feeling soothed and nourished. This cleansing balm boasts a bouncy texture and a transformative [jelly-to-oil-to-milk texture](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm). The potent yet gentle formula is infused with tiger grass, Kalahari melon and allantoin to deeply support skin of color. Eadem lists soothing and anti-inflammatory licorice root and hydrating, antioxidant-rich borage as its Smart Melanin targeters, which work well alongside nourishing ingredients like nutrient-dense moringa and glycerin. This multitasking cleansing balm effortlessly targets hyperpigmentation by inhibiting the production of an enzyme needed to produce melanin. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 70% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Smart Melanin Technology:** The use of Smart Melanin technology is a disruptive innovation opportunity for the beauty industry to cater to the specific skincare needs of women of color. - **Hyperpigmentation Inhibitors:** The trend of incorporating hyperpigmentation inhibitors in skincare products can be a disruptive innovation opportunity for companies looking to address the concerns of people with darker skin tones. - **Multitasking Skincare:** The trend of making skincare products that can multitask, such as this cleansing balm that removes makeup and SPF while nourishing the skin, is a disruptive innovation opportunity for the beauty industry. ### Industries Being Reshaped - **Beauty:** The beauty industry can incorporate Smart Melanin technology in their product formulations to create skincare solutions specifically tailored to women of color. - **Skincare:** Innovative skincare companies can focus on developing products that inhibit hyperpigmentation, addressing a concern of people with darker skin tones. - **Cosmetics and Personal Care:** The trend of multitasking skincare products, like this cleansing balm, presents a disruptive innovation opportunity for companies in the cosmetics and personal care industry to create products that address multiple skin concerns at once. ## Related on Trend Hunter - [Makeup-Melting Cleansing Balms](https://www.trendhunter.com/trends/procollagen-makeup-melting-cleansing-balm.md) - [Firming Cleansing Balms](https://www.trendhunter.com/trends/firming-cleansing-balm.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Multi-Flower Cleansing Balms](https://www.trendhunter.com/trends/luminous-cleansing-balm.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [Makeup-Melting Cleansing Solutions](https://www.trendhunter.com/trends/futurewise.md)