# Hip Monochromatic Bars Bulmers' Black and White Bar is Completely Devoid of Color By Katherine Pendrill | Published 2015-07-09 | Updated 2015-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/devoid-of-color References: [psfk](http://www.psfk.com/2015/07/entirely-black-and-white-bar-bulmers-livecolorful-bar.html) & [billetto](https://billetto.co.uk/events/85157) Popular UK cider brand 'Bulmers,' recently opened a black and white bar that is completely devoid of color. In this [minimalist London bar](https://www.trendhunter.com/trends/bar-far), the only color that stands out is that of the drinks being served. The new 'Bulmers #LiveColourful Bar' is the world's first black and white bar and the idea behind the establishment is to maintain an environment that is almost entirely color-free. In the Bulmers bar, everything from the food to the staff is completely devoid of color. The only real source of color in the bar comes from the Blumers cider, which is available in a range of [bold and vibrant hues](https://www.trendhunter.com/trends/pink-refresh-window). While this bar may make you think you've stepped into a black and white film, the monochrome environment certainly offers a unique experience. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 64% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Monochromatic Bar Experience:** Creating bars that are completely devoid of color offers an immersive and unique experience for customers. - **Minimalist Aesthetics:** Embracing a minimalist aesthetic by using a monochromatic color scheme creates a visually striking environment. - **Colorful Product Differentiation:** Highlighting colorful products, such as vibrant colored drinks, can be a powerful way to stand out in a monochrome setting. ### Who This Affects Most - **Hospitality:** The hospitality industry could explore the concept of monochromatic bars to provide memorable experiences for customers. - **Interior Design:** The interior design industry can leverage the trend of monochromatic aesthetics to create visually appealing spaces. - **Alcoholic Beverages:** Alcoholic beverage companies can innovate by developing colorful and visually striking drinks that can be showcased in monochromatic bars. ## Related on Trend Hunter - [Sensory Recalibration Desserts](https://www.trendhunter.com/trends/opaque-ice-cream.md) - [Next-Gen Whiskey Bars](https://www.trendhunter.com/trends/bulleit-limitless-lounge.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Chic Monochrome Co-Working Spaces](https://www.trendhunter.com/trends/monochrome-coworking-space.md) - [Colorless Canned Cocktails](https://www.trendhunter.com/trends/ghost-labs.md) - [Jet Black Dessert Concept](https://www.trendhunter.com/trends/opaque-2.md) - [Non-Alcoholic Blackberry Ciders](https://www.trendhunter.com/trends/blackberry-cider.md) - [Monochromatic Mystery Gelatos](https://www.trendhunter.com/trends/greyscale-gelato.md) - [Minimalist Co-Branded Mobile Devices](https://www.trendhunter.com/trends/boring-phone.md)