# Emerging Coffee Ingredient Bars Devoción Coffee's Cascara Bar is Inspired by the "Coffee Cherry" By Jana Pijak | Published 2020-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/devocion-coffee References: [sprudge](https://sprudge.com/devocion-coffee-to-open-first-of-its-kind-cascara-bar-in-new-york-city-150024.html) & [devocion](https://www.devocion.com/pages/devocion-cascara-bar-nomad-new-york-ny) New York-based coffee chain Devoción Coffee is known for its premium menu and subscription service -- spotlighting authentic and global flavors. Founded by [Colombian-born business owner](https://www.trendhunter.com/trends/coffee-project-new-york) Steven Sutton, the company recently opened it's first-ever Cascara [Bar](https://www.trendhunter.com/trends/cannabis-bar) in New York's Nomad neighborhood. The bar celebrates an ingredient that is described as the "coffee cherry," a combination of the fruit and skin of coffee seeds and is the first of its kind in the city. In past years, Cascara was seen as a byproduct of production rather than as an ingredient but has gained popularity recently, being used as an [alternative to tea leaves](https://www.trendhunter.com/trends/koppie). The Devoción Cascara + Coffee Bar serves four varieties of its signature beverage in Original, Ginger Lemon, Cherry, and Cassia Lime flavors. The location is also home with chef-curated baked goods also spotlighting cascara ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Rise of Coffee Ingredient Bars:** The emergence of dedicated coffee ingredient bars presents an opportunity for coffee chains to explore new flavors and experiences for their customers. - **Cascara as a Mainstream Ingredient:** The growing popularity of cascara as an alternative to tea leaves creates opportunities for food and beverage manufacturers to incorporate it into their product offerings. - **Exploring Global Flavors in Coffee:** Coffee chains embracing authentic and global flavors have the chance to differentiate themselves in a saturated market and attract a more adventurous customer base. ### Industries Being Reshaped - **Coffee Chains:** Coffee chains can capitalize on the trend of dedicated coffee ingredient bars by opening their own establishments and expanding their offerings beyond traditional beverages. - **Food and Beverage Manufacturing:** Food and beverage manufacturers can consider incorporating cascara into their product lines, tapping into the demand for unique and innovative ingredients. - **Bakery and Pastry:** Bakery and pastry shops can explore the use of cascara in their baked goods to offer customers a unique and flavorful twist on traditional treats. ## Related on Trend Hunter - [Nostalgic Fizzy Refreshments](https://www.trendhunter.com/trends/mister-pop.md) - [Cherry-Infused Beverage Creations](https://www.trendhunter.com/trends/cherry-cream-cold-foam.md) - [Indulgent Cupuaçu Bars](https://www.trendhunter.com/trends/figa-foods.md) - [Cocktail-Inspired Dark Chocolates](https://www.trendhunter.com/trends/micro-batch-chocolate-bars.md) - [Cholesterol-Reducing Coffee Drinks](https://www.trendhunter.com/trends/coffogenic.md) - [Caffeinated Sparkling Teas](https://www.trendhunter.com/trends/caffeinated-sparkling-tea.md) - [Salted Caramel Coffee Capsules](https://www.trendhunter.com/trends/seattles-best-coffee-1.md) - [Chocolate-Coffee Cannabis Bars](https://www.trendhunter.com/trends/cannabis-bar.md) - [Morning Ritual Chocolate Bars](https://www.trendhunter.com/trends/donuts-coffee.md)