# Groovy Booze Branding Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia By Amelia Roblin | Published 2014-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/devils-peak-beer-packaging References: [thedieline](http://www.thedieline.com/blog/2014/1/16/devils-peak-beer.html) & [rudidewet](http://www.rudidewet.com/Maven-Craft-Beer) [Devil's Peak Beer](https://www.trendhunter.com/trends/friend-of-the-devil-canned-cocktails) packaging makes vintage graphics look fresh once more, thanks to the design work of Rudi de Wet. The three bespoke labels were developed for [Maven Craft Beer](https://www.trendhunter.com/trends/autoimmune-care) as client gifts at the business's rebranding launch party. You might notice that the beer bottles themselves are a great deal more bottom-heavy than most modern vessels are, topped by narrow necks with tiny openings. Reminiscent of retro glass ale containers, Devil's Peak Beer packaging has a vibrant vintage appearance, through and through. The stickers reinforce this 70s reference with black backgrounds and [bold and colorful illustrations](https://www.trendhunter.com/trends/wind-and-waves). Loopy letters form psychedelic typefaces to spell out Eye Candy India Pale Ale, Downtime Amber Ale and Dog & Pony Show Golden Ale. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Retro Branding:** Opportunity to incorporate vintage aesthetics into modern branding strategies for a nostalgic appeal. - **Customized Packaging:** Companies can offer bespoke packaging options as unique gifts or limited-edition products to drive customer engagement. - **Playful Labeling:** Experimenting with whimsical fonts and colorful graphics can make products stand out on shelves and appeal to a younger demographic. ### Where This Applies - **Craft Beer:** Craft breweries can leverage unique and eye-catching packaging to differentiate themselves in a crowded market. - **Gift and Promotional Items:** Customized packaging can be utilized in gift and promotional items to create a memorable experience for users. - **Consumer Goods:** Playful labeling and retro branding can be applied to various consumer goods, such as snack foods or personal care products, for increased brand loyalty. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)