# Popstar-Branded Musky Fragrances Iggy Azalea Debuts her First Fragrance Dubbed Devil's Advocate By Elena Rahman | Published 2021-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/devils-advocate References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Iggy_Azaleas_first_beauty_launch_is_a_representation_of_her_world/176969) & [parfumdeazalea](http://parfumdeazalea.com) Grammy-nominated popstar Iggy Azalea makes her debut in the world of beauty and cosmetics with her Devil's Advocate fragrance. The artist explains the perfume as "an invitation into her world." Fans of the Australian artist can experience an intimate glimpse into Azalea's home country. The fragrance is inspired by her home country and boasts a lavish blend of local sandalwood, and includes bright notes of citrus, warm vanilla, musk, and amber. Created by Merveilleux Beauty, the cosmetics company that works with [Huda Beauty](https://www.trendhunter.com/trends/easy-bake-eau-de-parfum), [Maybelline](https://www.trendhunter.com/trends/fit-me-microscopic), and [Estée Lauder](https://www.trendhunter.com/trends/bronze-goddess-aegea), the perfume is warm yet bold and playful. The Fancy singer explains her passion for fragrances: "In my journeys throughout the world, I have discovered the power fragrance has to open a window in time." Image Credit: Cosmetics Business ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 36% | Activity: 30% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Popstar Fragrance Lines:** More popstars will debut their own lines of fragrances to engage with fans. - **Geo-specific Fragrances:** Fragrances inspired by specific geographic areas will become more highly sought after by consumers. - **Celebrity Beauty Ventures:** More celebrities will venture into the world of beauty to launch their own brands. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry will benefit from the rise of celebrity-branded fragrances. - **Tourism:** Tourism boards and hotels may collaborate with fragrance creators to curate scents that represent their destination. - **Fashion:** Fashion designers can collaborate with fragrance creators to create perfumes that represent their brand's aesthetic. ## Related on Trend Hunter - [Celebrity-Launched Opulent Fragrances](https://www.trendhunter.com/trends/summer-mink.md) - [Songstress-Backed Fragrance Debuts](https://www.trendhunter.com/trends/mystic-canon.md) - [Effortlessly Feminine Fragrances](https://www.trendhunter.com/trends/forvr-mood-fragrance.md) - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md) - [Captivating Summer Fragrances](https://www.trendhunter.com/trends/guess-iconic-eau-de-parfum.md) - [Evocative Unisex Fragrances](https://www.trendhunter.com/trends/ysl-beauty-muse.md) - [Elevated Incognito-Inspired Fragrances](https://www.trendhunter.com/trends/alias-and-alias-ii.md) - [Skin-Inspired Socialite Scents](https://www.trendhunter.com/trends/cosmic-kylie-jenner.md) - [Alluring Clean Ingredient Perfumes](https://www.trendhunter.com/trends/uncommon-james-hard-feelings.md)