# Disruptive Device Rentals Grover's Electronics Rentals Are Revolutionizing the Consumer Tech World By Rahul Kalvapalle | Published 2016-08-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/device-rental References: [engadget](https://www.engadget.com/2016/08/15/grover-gadget-rental-service/) & [getgrover](https://getgrover.com/de) Grover is an innovative new service that makes it possible for you to enjoy [device rentals](https://www.trendhunter.com/trends/rentnow) before committing to a purchase. The service allows users to [rent electronic devices](https://www.trendhunter.com/trends/shapp) for a period of one month for around 5 percent of the retail price. After that period, they can then decide if they want to buy or can even extend their rental for up to a year if they're willing to pay a monthly fee. Products covered by this device rental service range all the way from [laptops, cameras and smartphones](https://www.trendhunter.com/trends/the-macbook-upgrade-program) to headphones, wearable devices and IoT offerings. Ultimately, Grover aims to redefine the way people engage with electronics by no longer forcing them to buy a product when it's going to become obsolete in a year or two. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Device Rentals:** Grover's innovative device rental service allows consumers to rent electronic devices before committing to a purchase, disrupting the traditional ownership model. - **Flexible Ownership:** By offering the option to rent devices for up to a year, Grover is revolutionizing the way people engage with electronics, providing a flexible ownership model. - **Redefining Consumer Electronics:** Grover's service challenges the traditional buy-and-own model by allowing consumers to enjoy the latest tech without the burden of obsolescence, inspiring a shift in how consumer electronics are accessed. ### Who This Affects Most - **Consumer Tech:** Grover's device rental service is disrupting the consumer tech industry, transforming the way consumers access and engage with electronic devices. - **Rental Services:** The innovative approach by Grover creates disruptive opportunities in the rental services industry, providing a new business model for renting electronic devices. - **E-commerce:** With its device rental service, Grover is disrupting the e-commerce industry by offering a flexible alternative to purchasing electronic devices, potentially influencing consumer behavior and shopping patterns. ## Related on Trend Hunter - [Sports Equipment Rental Services](https://www.trendhunter.com/trends/sports-equipment-rental.md) - [Battery Rental Services](https://www.trendhunter.com/trends/swobbee.md) - [Game Console Rental Programs](https://www.trendhunter.com/trends/ps5-rental-program.md) - [European Refurbished Tech Retailers](https://www.trendhunter.com/trends/refurbed.md) - [Simplified Rental Access](https://www.trendhunter.com/trends/rentnow.md) - [Laptop Subscription Services](https://www.trendhunter.com/trends/the-macbook-upgrade-program.md) - [Portable Power Station Rentals](https://www.trendhunter.com/trends/portable-power-station-hire.md) - [Streamlined Used Tech Retailers](https://www.trendhunter.com/trends/its-worth-more.md) - [Peer-To-Peer Rental Marketplaces](https://www.trendhunter.com/trends/peertopeer-rental.md)