# Technology-Testing Events Microsoft's Device Night Invites People to Eat, Drink & Try New Products By Cadhla Gray | Published 2015-10-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/device-night References: [engadget](http://www.engadget.com/2015/10/15/microsoft-device-night-event/) & [microsoftdevicenight](http://www.microsoftdevicenight.com/RFG/publish/MDN15/) Device Night is an opportunity for [Microsoft](https://www.trendhunter.com/trends/surface-pro-10) to gain the intrigue, attention and trust of consumers and retail professionals in its products, as well as for consumers and professionals to have fun while learning about and evaluating the new technology. The event is going to be hosted across the United States and Canada with stops in Toronto, L.A., New York and Chicago, to name a few. It will be showing off new products like the Microsoft Surface Book, Lumia 950 XL and second generation Microsoft Band. Attendees must preregister and will have a chance to test out and play with the new products, find out more in a Q & A session, eat and drink. There will also be [giveaways at Device Night](https://www.trendhunter.com/trends/admin-night), while those will be limited to the ExpertZone retail professionals. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Technology-testing Events:** Opportunities for companies to engage with consumers and retail professionals, gaining their trust and feedback. - **Product Showcasing:** Creating buzz and excitement around new product launches through interactive events. - **Consumer Engagement:** Providing a fun and educational experience for consumers to learn about and try out new technology. ### Sectors Adopting This - **Technology:** Companies in the technology industry can organize similar events to showcase and gather feedback on their products. - **Retail:** Retailers can partner with technology companies to host device testing events, attracting customers and enhancing their product offerings. - **Event Planning:** Event planners can specialize in organizing technology-testing events, catering to companies looking to engage with consumers and professionals in a unique way. ## Related on Trend Hunter - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Immersive Keyboard-Focused Events](https://www.trendhunter.com/trends/pop-icon-keys.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Immersive Coffee Pop-Ups](https://www.trendhunter.com/trends/ninja-luxe-caf.md) - [New Tech Product Announcements](https://www.trendhunter.com/trends/new-tech-products.md) - [Collaborative Esports Tour Events](https://www.trendhunter.com/trends/intel-x-team-liquid-world-tour.md) - [Immersive Gaming Activations](https://www.trendhunter.com/trends/samsung-odyssey-gaming-booth.md) - [Immersive Night-Market Skincare Events](https://www.trendhunter.com/trends/night-market-popup.md) - [Experiential Chocolate Events](https://www.trendhunter.com/trends/ghirardellis-sampling-event.md)