# Protective Mobile Insurance AT&T's Open Enrollment Gives Existing Phone Owners Access to $8 Plans By Laura McQuarrie | Published 2016-03-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/device-insurance References: [androidpolice](http://www.androidpolice.com/2016/03/01/att-offering-device-insurance-open-enrollment-now-through-april-30th/) & [about.att](http://about.att.com/story/open_enrollment_begins_today.html) After buying, activating or upgrading a new mobile device, there's typically only a 30-day window to sign up for device insurance. Unfortunately, [theft, loss and damage](https://www.trendhunter.com/trends/anti-theft-1) are not only devastating, but costly to those who did not have the foresight to invest in protection. In order to give its customers a second shot at getting their bases covered, [AT&T](https://www.trendhunter.com/trends/tmobile) is now offering 'Open Enrollment' for a limited time this spring. Open Enrollment gives existing AT&T users the chance to take advantage of one of three protection options: Multi-Device Protection Pack, the Mobile Protection Pack or Mobile Insurance. The lowest of the plans begin at about $8 and gives mobile users a much greater peace of mind. In addition to its consumer-facing solutions, AT&T is also offering the [Mobile Protection Pack for Business](https://www.trendhunter.com/trends/markel). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 19% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Extended Insurance Enrollment:** Extending the enrollment period for device insurance gives customers more opportunities to protect their mobile devices and reduces the risk of costly damages. - **Affordable Protection Plans:** Offering lower-cost protection plans, starting at $8, allows mobile users to affordably safeguard their devices and increases overall customer satisfaction. - **Business Mobile Protection:** Expanding mobile protection services to include business customers opens up a new market and revenue stream for AT&T. ### Who This Affects Most - **Mobile Insurance:** The mobile insurance industry can explore innovative ways to extend enrollment periods, create affordable plans, and cater to the specific needs of business customers. - **Telecommunications:** Telecom companies can identify opportunities to enhance customer satisfaction by offering extended enrollment periods and more affordable protection options for mobile devices. - **Consumer Electronics:** Consumer electronics manufacturers can collaborate with mobile insurance providers to offer bundled protection plans or create their own extended enrollment periods to increase customer loyalty. ## Related on Trend Hunter - [Phone Protection Programs](https://www.trendhunter.com/trends/pixel-care-plus.md) - [Price-Locked Mobile Plans](https://www.trendhunter.com/trends/experience-more-and-experience-beyond.md) - [AI-Powered Plan Matching Features](https://www.trendhunter.com/trends/tmobile.md) - [Economical New Years Campaigns](https://www.trendhunter.com/trends/mobileklinik.md) - [Lucrative Mobile Service Programs](https://www.trendhunter.com/trends/mobile-service.md) - [Ice Cream Insurance Plans](https://www.trendhunter.com/trends/melt-insurance.md) - [Flagship Smartphone Protection Services](https://www.trendhunter.com/trends/oppo-find-x8-series-service.md) - [Price Lock Telecom Promotions](https://www.trendhunter.com/trends/verizon-price-lock.md) - [Cellular-Connected Smart Security Systems](https://www.trendhunter.com/trends/att-connected-life.md)