# Vibrantly Dynamic Running Shoes PUMA Adds Two New Sneakers to the Deviate Series By Amy Duong | Published 2024-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deviate-series References: [us.puma](http://us.puma.com/us/en)  [PUMA](https://www.trendhunter.com/trends/performance-running-footwear) introduces two new silhouettes which join its ongoing Deviate series. The Deviate NITRO 3 and the Deviate NITRO Elite 3 are impressive models that optimize speed and performance and aid runners in reaching their potential. The Deviate NITRO 3 is meant for frequent running which is reliable due to the engineered NITROFOAM technology that ensures comfort and responsiveness. It also has the carbon fiber PWR Plate which delivers a smooth source of speed during runs and is rounded out by the PUMAGRIP for traction across various surfaces. The Deviate NITRO Elite 3 is designed to be a race day shoe as it boasts a lightweight feel to reach a personal best backed by the aforementioned NITROFOAM Elite. It is further supported by a [nitrogen-infused foam technology](https://www.trendhunter.com/trends/the-north-face-altamesa-500-v2) for energy return and a stiff carbon fiber PWR Plate for propulsion and speed. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 52% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Carbon Fiber-infused Running Sneakers:** Utilizing carbon fiber PWR Plates, these sneakers provide enhanced speed and propulsion for competitive runners. - **Nitrogen-infused Foam Technology:** Innovative nitrogen-infused foam in these shoes offers superior energy return, shifting the focus to performance enhancement in athletic footwear. - **Versatile Traction Systems:** PUMAGRIP ensures reliable traction on diverse surfaces, catering to the growing demand for versatile running shoe outsoles. ### Who This Affects Most - **Athletic Footwear:** The introduction of NITROFOAM technology indicates a progressive approach in creating high-performance, comfortable running shoes. - **Sports Technology:** The integration of carbon fiber and nitrogen-infused foam reflects advancements in material science within sports gear. - **Competitive Sports Equipment:** Lightweight and performance-driven sneakers like the Deviate NITRO Elite 3 are pivotal in the evolution of competitive running gear. ## Related on Trend Hunter - [Performance Running Footwear Models](https://www.trendhunter.com/trends/performance-running-footwear.md) - [Marathon Season-Ready Footwear](https://www.trendhunter.com/trends/marathon-majors.md) - [Plateless Racing Sneakers](https://www.trendhunter.com/trends/puma-deviate-pure-nitro.md) - [Structural Performance Running Shoes](https://www.trendhunter.com/trends/fastrb-nitro-elite.md) - [Hyper-Futuristic Running Shoes](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite.md) - [Inclusive Road Runner Sneakers](https://www.trendhunter.com/trends/nike-vaporfly-3.md) - [Performance-Ready Running Shoes](https://www.trendhunter.com/trends/fresh-foam-x-1080-v13.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md) - [Speed-Optimizing Running Shoes](https://www.trendhunter.com/trends/adios-pro-4.md)