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# Savile Row Suiting
The Dev Patel GQ Photo Shoot is a Lesson in Sharp Style

By Ryan Hinkson | Published 2010-07-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dev-patel-gq
References: [stylecrave](http://stylecrave.com/2010-07-08/dev-patel-and-his-suits-in-gq/) & [fashionindie](http://fashionindie.com/dev-patel-reboots-the-suit-in-gq/)

The Dev Patel GQ photo shoot is the kind of pictorial that makes you want to throw on a suit and hit the town. The sharp collection of pinstripe, plaid and solid suits featured represent a nice wardrobe change from Patel's costumes in 'Slumdog Millionaire' and 'The Last Airbender.'

Shot on location in various locales in London, including the legendary Savile Row, the Dev Patel GQ photo shoot should serve as inspiration to fellas everywhere.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 87% | Activity: 83% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Tailored Suits:** Opportunity for disruptive innovation: Develop a mobile app that uses augmented reality to accurately measure customers for tailored suits, eliminating the need for in-person fittings.
- **Classic Style:** Opportunity for disruptive innovation: Create a subscription-based service that curates and delivers a selection of classic tailored suits to customers, based on their personal style preferences.
- **Celebrity Influence:** Opportunity for disruptive innovation: Collaborate with celebrities to launch exclusive lines of stylish suits, leveraging their influence to attract customers and create buzz.

### Sectors Adopting This

- **Fashion Retail:** Opportunity for disruptive innovation: Utilize AI and machine learning algorithms to provide personalized style recommendations and virtual fitting experiences for customers shopping for suits online.
- **E-commerce:** Opportunity for disruptive innovation: Develop a virtual reality platform that allows customers to virtually try on and customize suits, enhancing the online shopping experience and reducing returns.
- **Luxury Brands:** Opportunity for disruptive innovation: Incorporate sustainable and eco-friendly materials and practices into the production of tailored suits, appealing to environmentally conscious consumers and setting a new standard for the industry.

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