# Chic Sustainable Swimwear Deux FM's Mystique Bikini is Sweet & Eco-Savvy By Rose Nazarali | Published 2009-06-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/deux-fms-mystique-bikini References: [greenlaunches](http://www.greenlaunches.com/other-stuff/deux-fms-mystique-ecofriendly-bikini.php) & [deuxfm](http://www.deuxfm.com/) Deux FM has given [Eco](https://www.trendhunter.com/trends/ada-cosmetics) fashionistas an [eco-friendly swimsuit](https://www.trendhunter.com/trends/ocean-flex) called Mystique. Mystique is a string bikini made from remnant fabric, nautical rope and [organic cotton](https://www.trendhunter.com/trends/cou-cou-holiday). This sexy bikini has a bow-shaped bust and is wonderful for that perfect beach day. Mystique is available in three colors: black, red and eggplant. **Implications** - The reason why the mass eco consciousness of consumers continues to grow is because of the human urge to be a good person. Though consumers do value self-sufficiency and personal progression, no one wants to seem selfish; thus, even those who don't really understand the state of the environment are going green. This has created a massive demand for environmentally friendly products for all facets of life. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Fashion:** There is an increasing demand for eco-friendly fashion products, making it an excellent disruptive innovation opportunity for businesses to meet consumers' needs. - **Use of Remnant Fabric:** The use of remnant fabric in fashion products is an emerging trend that presents a disruptive innovation opportunity for businesses aiming to provide sustainable fashion options. - **Organic Cotton:** The use of organic cotton in fashion has gained popularity in recent years, presenting a disruptive innovation opportunity for businesses to meet increasing consumer demand for eco-friendly materials. ### Industries Being Reshaped - **Sustainable Fashion:** The sustainable fashion industry has the opportunity to capitalize on the increasing demand for eco-friendly fashion products. - **Textile and Fabric Manufacturing:** Innovative textile and fabric manufacturing companies can create sustainable products using remnant fabric and organic materials to meet the rising consumer demand for eco-friendly fashion. - **Retail Industry:** The retail industry can meet increasing consumer demand for eco-friendly fashion by stocking and promoting sustainable fashion products made from remnant fabric and organic materials. ## Related on Trend Hunter - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Modern Low-Impact Swimwear](https://www.trendhunter.com/trends/vitamin-a-1.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Chic Sustainable Underwear Brands](https://www.trendhunter.com/trends/sustainable-underwear-brand.md) - [Sustainable Ocean Waste Swimwear](https://www.trendhunter.com/trends/ocean-flex.md)