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# Video Game-Connected Apps
The 'Deus Ex GO' App Earns Points for 'Deus Ex: Mankind Divided'

By Joey Haar | Published 2016-08-17 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/deus-ex-go
References: [cnet](http://www.cnet.com/news/earn-deus-ex-mankind-divided-skill-points-by-playing-deus-ex-go/) & [gamespot](http://www.gamespot.com/deus-ex-go/)

'Deus Ex GO' is a puzzle game based on the popular PC and console game franchise. While [app-versions of larger video game series](https://www.trendhunter.com/trends/xbox-game-pass-promotion) are not new, Deus Ex GO differs from other game-inspired apps in that it allows players to earn kits that can be redeemed in the upcoming 'Deus Ex: Mankind Divided' game.

In Deus Ex: Mankind Divided, praxis kits are items that give users' characters skill points. By solving the puzzles in Deus Ex GO, gamers can earn up to five of these praxis kits for use when the full Deus Ex game comes out.

The app is a clever piece of marketing as well as an [addictive puzzle game](https://www.trendhunter.com/trends/netflix-puzzled). Because the game lets players earn points for an unreleased game, the Deus Ex team is assuring that gamers will have an incentive to purchase Deus Ex: Mankind Divided when it is released.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 12% | Activity: 35% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### Key Themes Behind This Trend

- **Mobile Game Tie-ins:** Creating mobile app versions of popular video game franchises to extend the gaming experience and generate additional revenue through in-app purchases and cross-promotion.
- **Gamification Marketing:** Integrating game elements into marketing campaigns to engage consumers, build brand loyalty, and incentivize future purchases.
- **Puzzle Game Incentives:** Including rewards in puzzle games that can be redeemed for in-game bonuses or upcoming releases to encourage gameplay and boost pre-sales.

### Where This Applies

- **Mobile Gaming:** Developing mobile games and apps that leverage popular video game franchises to attract a wider audience and generate revenue through in-app purchases.
- **Marketing and Advertising:** Leveraging gamification strategies to create interactive and immersive marketing campaigns that drive consumer engagement and increase brand awareness.
- **Entertainment:** Integrating puzzle game incentives into entertainment products, such as movies or TV shows, to drive audience engagement and anticipation for upcoming releases.

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