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# Sleek Scandinavian Autos
Volvo S60 Unveiled at 2009 Detroit Auto Show (UPDATE)

By Going Like Sixty | Published 2009-01-11 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/detroit-auto-show-2009-scandavian-sexy-from-volvo-s60-update
References: [autoblog](http://www.autoblog.com/2009/01/11/detroit-2009-volvo-s60-debuts-sexy-scandinavian-design/)

Apparently the Volvo S60 is going to steal the show in Detroit for the 2009 Auto Show. [Scandinavians take design very seriously](https://www.trendhunter.com/trends/polestar-5-grand-tourer), but the Volvo brand hasn't been known as a leader in the automotive world. This changes with the S60 Coupe concept. With sexy curves and bulges in the right places, the Volvo S60 cuts a very lovely shape. But check out the interior. It probably won’t make it to production with all the chrome and crystal touches, but as a concept, this is an eye-popper.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 48% | Activity: 86% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Scandinavian Auto Design:** Explore how Scandinavian auto design is incorporating sleek curves and innovative interiors to create eye-popping concepts.
- **Volvo S60 Coupe Concept:** Discover Volvo's disruptive innovation in the automotive industry with the S60 Coupe concept, featuring sexy curves and attention to interior details.
- **Emphasizing Design in Automotive World:** Learn about the increasing importance of design in the automotive world and how Volvo is changing perceptions with their sleek and stylish S60 concept.

### Who This Affects Most

- **Automotive:** Identify disruptive innovation opportunities in the automotive industry by exploring sleek Scandinavian design and Volvo's cutting-edge concepts.
- **Luxury Automotive:** Discover how the Volvo S60 Coupe concept is disrupting the luxury automotive industry with its attention to design aesthetics and unique interior features.
- **Concept Car Manufacturing:** Explore opportunities for disruptive innovation in the concept car manufacturing industry by analyzing Volvo's S60 Coupe concept and its impact on consumer perception.

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