# Detoxifying Aloe Water This Bioactive Aloe Water Comes in Enticing Fruit Flavors By Laura McQuarrie | Published 2016-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/detox-water References: [detoxwater](https://www.detoxwater.com/) & [bevnet](http://www.bevnet.com/news/2016/detox-water-to-debut-at-natural-products-expo-west) At this year's Natural Products Expo West, a premium bioactive aloe water is being introduced as 'detoxwater.' The 15-calorie beverages supply the body with [essential electrolytes and vitamins](https://www.trendhunter.com/trends/boost-water) and offer [powerful hydration](https://www.trendhunter.com/trends/positive-hydration) with the aid of ACTIValoe gel flakes. This patented technology is said to contain naturally occurring polysaccharides, which play a part in supporting the immune system, digestion, nutrient absorption, youthful skin and contribute to one's overall health. These bioactive beverages come in three flavors: Original (Lychee & White Grape), Mangaloe (Mango) and Piñamint (Pineapple & Mint). Rather than just looking for drinks that will satisfy with a thirst for a [novel flavor](https://www.trendhunter.com/trends/hydration-soda), many of today's health-conscious consumers are looking for drinks with purposes that go above and beyond just hydration. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Bioactive Aloe Water:** Opportunity for companies to develop and market innovative beverages infused with bioactive aloe for enhanced health benefits. - **Functional Hydration Beverages:** Potential for creating functional beverages that offer more than just hydration, by including essential electrolytes, vitamins, and other beneficial ingredients. - **Flavored Detox Waters:** Demand for fruit-flavored detox water beverages that provide detoxification benefits alongside refreshing taste experiences. ### Sectors Adopting This - **Beverage Manufacturing:** Beverage manufacturers can explore the production of bioactive aloe water and functional hydration drinks to cater to health-conscious consumers. - **Natural and Organic Products:** Opportunity for natural and organic product companies to develop and market detox water products infused with bioactive ingredients. - **Health and Wellness:** Health and wellness industry can capitalize on the demand for innovative beverages that provide detoxification and overall health benefits. ## Related on Trend Hunter - [Ultra-Hydrating Coconut Waters](https://www.trendhunter.com/trends/organic-coconut-water.md) - [Canned Sparkling Juices](https://www.trendhunter.com/trends/sparkling-juices.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [Potassium-Infused Electrolye Drinks](https://www.trendhunter.com/trends/wet-hydration-1.md) - [Electrolyte-Packed Health Drinks](https://www.trendhunter.com/trends/biolyte.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md)