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# Illustrative Detox Teas
This Tea Branding Reveals Distinctive Illustrations

By Mishal Omar | Published 2016-09-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/detox-teas
References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/titea-detox-tea.html) & [behance.net](https://www.behance.net/LatteCo)

'Titea' offers two detox teas that come in packaging that consumers are unlikely to forget.

The branding was designed by the creative agency 'LATTE Co' for its client 'Botanik Senses' and offers imagery that consumers are likely to be drawn to. The first of the detox teas is one that is meant to be consumed in the daytime due to its inclusion of caffeine. The packaging reflects that fact with a unique illustration of a girl in an endearing nature scene while the sun is out. The second of the teas is [caffeine-free](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee) and therefore created to be consumed at nighttime -- with the same illustration covering its packaging but one with darker colors and stars in the background.

This [endearing tea packaging](https://www.trendhunter.com/trends/onetotea) offers a unique style that tea lovers and those just beginning to enjoy the beverages will likely take interest in.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 17% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Distinctive Branding:** Opportunity to create memorable and visually appealing packaging designs for various products.
- **Daytime Vs Nighttime Consumption:** Opportunity to develop products that cater to consumers' different needs and preferences at different times of the day.
- **Nature-inspired Illustrations:** Opportunity to incorporate nature-inspired illustrations to enhance the visual appeal of products and create a sense of connection with consumers.

### Industries Being Reshaped

- **Packaging Design:** Opportunity for designers to create unique and attention-grabbing packaging designs that leave a lasting impression on consumers.
- **Tea and Beverage:** Opportunity for tea companies to explore different product variations that cater to consumers' specific preferences and consumption patterns.
- **Creative Agency:** Opportunity for creative agencies to showcase their skills in creating visually appealing branding and packaging designs for clients in various industries.

## Related on Trend Hunter

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- [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)
- [Wisdom-Based Tea Brands](https://www.trendhunter.com/trends/tuuli-tea.md)
- [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md)
