# Free-From Clarifying Shampoos OUAI's Detox Shampoo Deeply Cleanses Away Dirt, Oil & Buildup By Laura McQuarrie | Published 2020-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/detox-shampoo References: [thezoereport](https://www.thezoereport.com/p/ouais-new-detox-shampoo-is-here-to-save-your-hair-from-all-those-styling-products-22818672) & [theouai](https://theouai.com/collections/shampoo-conditioner/) One of the newest products from [OUAI](https://www.trendhunter.com/trends/detox-face-cleanser) is the [Detox Shampoo](https://www.trendhunter.com/trends/coco-eve-clarifying-detox-shampoo), which is designed to be deeply cleansing and useful for clearing the scalp of everything from oil and dirt to product buildup. The clarifying shampoo boasts a formula that's free of parabens, sulfates, phthalates, mineral oil and other ingredients, and it contains ingredients like [apple cider vinegar](https://www.trendhunter.com/trends/pura-dors-apple-cider-vinegar) and strengthening keratin. OUAI's Detox Shampoo was created in response to changing consumer habits. According to OUAI's Jen Atkin, "We heard so many people talk about how they were able to go longer in between washes with all the resources available to them in the hair space, but then realized that because of all this product buildup, they needed a deeper wash." Image Credit: OUAI ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Deep Cleansing Shampoos:** Opportunity for developing shampoos with powerful cleansing agents to effectively remove dirt, oil, and product buildup. - **Free-from Hair Products:** Chance to create hair products that are free of harmful ingredients like parabens, sulfates, phthalates, and mineral oil. - **Natural Ingredients in Haircare:** Potential for utilizing natural ingredients like apple cider vinegar and keratin to provide nourishment and strength to the hair. ### Industries Being Reshaped - **Haircare:** Haircare industry can capitalize on the growing demand for deep cleansing and free-from hair products. - **Personal Care:** Personal care industry has an opportunity to develop innovative haircare products that cater to consumer preferences for clean and natural ingredients. - **Beauty:** Beauty industry can explore the use of powerful yet gentle ingredients in shampoos to offer effective deep cleansing without compromising on hair health. ## Related on Trend Hunter - [Detoxifying Facial Cleansers](https://www.trendhunter.com/trends/detox-face-cleanser.md) - [Weekly Reset Shampoos](https://www.trendhunter.com/trends/clarifying-detox-shampoo.md) - [Powerful Detox Shampoos](https://www.trendhunter.com/trends/detox-shampoos.md) - [Deep Detox Shampoos](https://www.trendhunter.com/trends/deep-detox-shampoo.md) - [Jelly Scalp Cleansers](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Detox Dry Shampoos](https://www.trendhunter.com/trends/detox-dry-shampoo.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md)