# PH-Balancing Natural Deodorants The SWAY Underarm Detox Masque as a Super-Charged Charcoat Base By Amy Duong | Published 2019-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/detox-masque References: [lovemysway](https://www.lovemysway.com/) & [santaclaritamagazine](https://santaclaritamagazine.com/2019/09/sway-underarm-detox-masque/) SWAY's Underarm Detox Masque tackles any issues at the armpit area including discoloration, dry skin, or flaky skin often caused by [harsh deodorants and antiperspirants](https://www.trendhunter.com/trends/the-underarm-antiperspirant). SWAY creates entirely natural personal care products and the Detox Masque is made specifically for the underarms. It is a super-charged charcoal mask that boasts a formulation of pure clay and apple cider vinegar. These ingredients are able to purify the skin and illuminate the skin in that area whilst also eases into transitioning to [natural deodorants](https://www.trendhunter.com/trends/natural-deodorant1). The masque also enhances the performance of one's deodorantand functions as a moisturizer. It also features a dusting powder and exfoliates dead skin cells, which result in [eliminating any bacterial growth](https://www.trendhunter.com/trends/tip2toe-natural-deodorants) that harbors for cleanliness. Image Credit: Sway ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Natural Deodorants:** Opportunity for companies to innovate in the creation of natural deodorants with skin purifying and moisturizing abilities. - **Charcoal-based Skincare:** Opportunity for skincare companies to incorporate super-charged charcoal mask with pure clay and apple cider vinegar to purify and illuminate the skin. - **Underarm Personal Care Products:** Opportunity for companies to expand their personal care product line by creating underarm detox masque, dusting powder, and exfoliating products that eliminate bacterial growth and provide moisturization. ### Who This Affects Most - **Personal Care Products:** Opportunity for personal care industry players to innovate in creating natural deodorants and other underarm products with purifying and moisturizing functions. - **Skincare:** Opportunity for skincare industry players to incorporate super-charged charcoal mask with pure clay and apple cider vinegar to purify and illuminate the skin in their product lines. - **Cleaning Products:** Opportunity for cleaning product industry players to create natural cleaning products for underarms, free of harsh chemicals, with detoxifying and moisturizing functions. ## Related on Trend Hunter - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Underarm-Focused Gift Sets](https://www.trendhunter.com/trends/kaianaturals.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Probiotic Underarm Toners](https://www.trendhunter.com/trends/probiotic-underarm-toner.md) - [Targeted Melanin Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorants.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Prebiotic Whole-Body Deodorants](https://www.trendhunter.com/trends/ewc-treat-all-over-deodorant.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md)