# Detoxifying Facial Cleansers OUAI's Detox Face Cleanser Gleans from Gentle Clarifying Haircare By Laura McQuarrie | Published 2025-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/detox-face-cleanser References: [newbeauty](https://www.newbeauty.com/best-new-beauty-products-february-2025/) & [theouai](https://theouai.com/products/detox-face-cleanser)  Fans of [OUAI](https://www.trendhunter.com/trends/fur-bebe) reach for the brand's Detox Shampoo as a [clarifying shampoo for all hair types](https://www.trendhunter.com/trends/detox-scalp-mask) and now, the brand is bringing the gentle yet effective benefits of the haircare product to the skincare category with its new Detox Face Cleanser. Ideal for deep-cleansing, post-workout use or simply resetting the hair and scalp, OUAI's Detox Face Cleanser gets its power from cruelty-free, gluten-free, paraben-free ingredients like lightly exfoliating glycolic acid, niacinamide, and PHA for a balanced feel that doesn't result in skin that feels dry, stripped, tight, or otherwise uncomfortable after use. This [new facial cleanser](https://www.trendhunter.com/trends/expert-cleanser) by OUAI incorporates the brand's beloved Capetown scent with notes of invigorating ginger, cooling spearmint, and earthy yet fresh green fig for a sensorial in-shower experience. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 44% | Freshness: 35% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cross-category Beauty Products:** The shift of products from one category, like haircare, to another, such as skincare, illustrates a growing trend toward multi-functional beauty solutions. - **Ingredient Transparency:** As consumers demand more natural and effective products, companies start prioritizing ingredient transparency, using formulations that are cruelty-free, gluten-free, and paraben-free. - **Scent-enhanced Skincare:** The incorporation of distinctive, soothing scents into skincare products highlights a trend toward sensory experiences as part of daily beauty routines. ### Sectors Adopting This - **Skincare:** Skincare is evolving with products like detoxifying cleansers that offer deep cleanses without compromising skin moisture, appealing to health-conscious consumers. - **Haircare:** Haircare pioneers are leveraging their expertise to branch into skincare, providing opportunities to apply successful product formulas across categories. - **Fragrance:** Fragrances are becoming integral components of skincare regimens, offering opportunities to develop scent-driven wellness products that enhance user experience. ## Related on Trend Hunter - [Jelly Scalp Cleansers](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser.md) - [Antioxidant-Packed Body Cleansers](https://www.trendhunter.com/trends/superfood-niacinamide-body-cleanser.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Chelating Detox Shampoos](https://www.trendhunter.com/trends/coco-eve-clarifying-detox-shampoo.md) - [Powerful Detox Shampoos](https://www.trendhunter.com/trends/detox-shampoos.md) - [High-End Clarifying Facial Cleansers](https://www.trendhunter.com/trends/cleansing-foams.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Esthetician-Backed Facial Cleansers](https://www.trendhunter.com/trends/rosemary-enzyme-cleanser.md) - [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md)