# Three-Step Detoxifying Haircare John Frieda's Detox & Repair Collection Nourishes with Avocado Oil By Laura McQuarrie | Published 2020-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/detox-and-repair References: [allure](https://www.allure.com/gallery/new-hair-care-tools-january-2020/#2) & [johnfrieda](https://www.johnfrieda.com/en-uk/blog/hair-care/how-to-detox-your-hair/) The [John Frieda](https://www.trendhunter.com/trends/john-deer) Detox & Repair Collection is a three-step daily system that's specifically designed to support dry, [damaged and stressed hair](https://www.trendhunter.com/trends/repairing-hair-mask). The range includes a shampoo, conditioner, a masque and a protective heat spray, all of which feature nourishing ingredients like [avocado oil](https://www.trendhunter.com/trends/avocado-oil-hair-serum), green tea and vitamins. Avocado oil is a key ingredient in the haircare collection for its moisturizing, detangling, revitalizing and shine-boosting qualities. The range puts a focus on detoxification for the purposes of optimizing the health of the hair, as it can get bogged down by over-styling—whether there's too much product buildup or heat—over-coloring and environmental aggressors. This range of smoothing, shine-boosting products helps to release unwanted impurities and banish dryness. Image Credit: John Frieda ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Detoxifying Haircare:** Opportunity for creating haircare products that focus on detoxification to remove impurities and improve hair health. - **Nourishing Ingredients:** Potential for using nourishing ingredients like avocado oil, green tea, and vitamins in haircare products for their moisturizing and revitalizing properties. - **Damage Repair:** Opportunity to develop haircare products that specifically target and repair dry, damaged, and stressed hair. ### Who This Affects Most - **Haircare Products:** Innovations in the haircare industry to offer detoxifying, nourishing, and damage repair solutions for better hair health. - **Cosmetics:** Potential for cosmetic companies to expand into haircare by incorporating detoxifying and nourishing ingredients into their offerings. - **Fashion and Beauty Retail:** Chance for fashion and beauty retailers to stock and promote specialized haircare products that address the needs of dry, damaged, and stressed hair. ## Related on Trend Hunter - [Deep Detox Shampoos](https://www.trendhunter.com/trends/deep-detox-shampoo.md) - [Strength-Restoring Haircare Lines](https://www.trendhunter.com/trends/kpak-collection.md) - [Repairing Hair Care Systems](https://www.trendhunter.com/trends/amla-oil-bond-repair.md) - [Superfood-Backed Haircare Products](https://www.trendhunter.com/trends/deep-conditioning-treatments.md) - [Chelating Detox Shampoos](https://www.trendhunter.com/trends/coco-eve-clarifying-detox-shampoo.md) - [Weekly Reset Shampoos](https://www.trendhunter.com/trends/clarifying-detox-shampoo.md) - [Breakthrough Hair Strengthening Lines](https://www.trendhunter.com/trends/dove-intensive-repair-collection.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Plant-Powered Pre-Shampoo Products](https://www.trendhunter.com/trends/botanical-repair.md)