# Peelable Detergent Logos Seventh Generation Detergent Packaging Features Stick-On Promotions By Jana Pijak | Published 2015-09-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/detergent-packaging References: [behance.net](https://www.behance.net/gallery/3744381/Seventh-Generation-Redesign) Toronto-based graphic designer Karina Manapaya conceived this detergent packaging concept that features [peelable elements](https://www.trendhunter.com/trends/peelable-bottles). Featuring product history, natural ingredient information and [cleaning instructions](https://www.trendhunter.com/trends/accessbile-laundry-detergent-packaging), these stick-on logos aim to educate consumers but can also be used to display promotional materials and coupons. This simple idea displays Seventh Generation's branding effectively and can be adapted by a number of different brands in varying industries. This stick-on detergent packaging is shaped to resemble a green leaf -- a nod to the cleaning supply manufacturer's organic product. Seventh Generation is a brand that creates green cleaning products that are both chemical free and safe for young children and pets. These [natural cleaning products](https://www.trendhunter.com/trends/charlies-soap-1) are marketed with clever stick-on elements that are compact but versatile. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Peelable Packaging:** The concept of peelable elements on packaging can be a disruptive innovation opportunity for brands to educate consumers and display promotional materials. - **Versatile Stick-on Elements:** The use of compact and versatile stick-on elements on packaging can revolutionize how brands engage with consumers and promote their products. - **Informational Branding:** Creating packaging that includes product history, ingredient information, and cleaning instruction can be a trend that helps brands educate consumers and build trust. ### Where This Applies - **Cleaning Products:** The cleaning product industry can benefit from peelable packaging and stick-on elements to enhance product education and raise brand awareness. - **Consumer Goods:** Consumer goods brands can explore peelable packaging and stick-on elements to provide valuable information to consumers and create a unique brand experience. - **Promotional Products:** The promotional products industry can leverage peelable packaging and stick-on elements as an innovative way to deliver marketing messages and engage with customers. ## Related on Trend Hunter - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Accessible Self-Sealing Soap Packaging](https://www.trendhunter.com/trends/dawn-ezsqueeze.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Peelable Dissolving Bottles](https://www.trendhunter.com/trends/dissolving-bottle.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Eco-Friendly Dissolving Shampoo Bottles](https://www.trendhunter.com/trends/dissolving-bottles.md) - [Eco-Friendly Detergent Sheets](https://www.trendhunter.com/trends/spot-detergent.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)