# Aromatic Detergent Concentrates Frey's Detergent Concentrate Comes in Sophisticated Fragrances By Laura McQuarrie | Published 2020-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/detergent-concentrate References: [wellandgood](https://www.wellandgood.com/good-looks/best-laundry-detergent-fragrance/) & [frey](https://frey.com/collections/all/products/the-detergent) The fragrances that are being applied to laundry products are taking inspiration from personal perfumes, as seen in products like The Detergent Concentrate from [Frey](https://www.trendhunter.com/trends/laundry-detergent-sheets). The brand offers eco-friendly scent blends like Sandalwood, Bergamot and Clove or Cedarwood, Oakmoss and Amber to "transport your senses with every wash" and transform the experience of doing laundry into a loving act of self-care. For its two detergent fragrances, Frey was inspired by top fragrances around the world to create warm scents with natural oils. Thanks to its [concentrated format](https://www.trendhunter.com/trends/concentrated-laundry-product), the product makes it possible to do 50 loads of laundry with a single, 16-ounce bottle that's compatible with high-efficiency machines and cold water washes. Image Credit: Frey ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 28% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Fragranced Laundry Products:** Companies can innovate by creating more sophisticated and diverse fragrances for laundry products that are inspired by personal perfumes. - **Concentrated Laundry Detergents:** Products like Frey's Detergent Concentrate show that there's an opportunity for concentrated laundry detergents that are eco-friendly and compatible with high-efficiency machines. - **Sustainable Laundry Solutions:** Consumer interest in eco-friendly laundry products creates a chance for companies to offer more sustainable laundry solutions, such as concentrated detergents and products that encourage cold water washes. ### Industries Being Reshaped - **Laundry Detergent & Fabric Softener Manufacturing:** Manufacturers can innovate by creating fragrances inspired by personal perfumes and developing concentrated, eco-friendly products that are compatible with high-efficiency machines. - **Home & Personal Care Retail:** Retailers can differentiate themselves by curating a selection of eco-friendly laundry products that cater to consumers' preferences for fragrances and sustainability. - **Eco-friendly Product Packaging:** Companies can innovate by creating eco-friendly product packaging for concentrated laundry detergents and other sustainable laundry solutions, appealing to consumers' desire for environmentally conscious choices. ## Related on Trend Hunter - [Essential Oil-Infused Detergents](https://www.trendhunter.com/trends/surf-joy-infused-fragrance-range.md) - [Fragrance-Heavy Laundry Products](https://www.trendhunter.com/trends/snif.md) - [Fine Fragrance Laundry Detergents](https://www.trendhunter.com/trends/snifs-signature-spin.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Luxe Textile Perfumes](https://www.trendhunter.com/trends/laundry-fragrances.md) - [Cherry-Scented Laundry Fragrances](https://www.trendhunter.com/trends/tart-deco-scent-booster.md) - [Mindful Luxury Detergents](https://www.trendhunter.com/trends/kair.md) - [Marshmallowy Laundry Detergents](https://www.trendhunter.com/trends/dedtergent-mochi-milk.md) - [Botanical-Inspired Laundry Products](https://www.trendhunter.com/trends/comfort-laundry-products.md)