# Bonded Detergent Ads This Collection of Detergent Ads Features Characters Tied to Shows By Alexander Lam | Published 2013-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/detergent-ad References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/gain-with-oxi-soccer-horror-zombie-rocker/) & [lapizusa](http://www.lapizusa.com/work/gain-oxis-stains-happen/) A series of comedic [Gain Oxi](https://www.trendhunter.com/trends/gain-power-blast-dish-spray) laundry detergent ads has characters literally being tied to the shows that they're watching. Each print ad features a different person eating or drinking something while enjoying some entertainment. However, the hand that's holding the food is tied to a character in the show being watched. Accompanying this humorous visual is the text "Stains Happen." Each ad shows a different scenario where you may get a stain on yourself. One ad has a [soccer fan eating a hotdog](https://www.trendhunter.com/trends/henkel-house) while his hand is tied to the leg of a player. Another features a little girl eating ice cream with her hand tied to the arm of a serial killer about to murder somebody. The campaign was conceived by Chicago-based ad agency Lapiz to promote Gain Oxi's detergent. Lapiz built the ads to inform viewers that accidents can happen when you least expect them. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Branded Tie-ins:** Opportunity for brands to tie-in with popular shows or products through humorous visual ads - **Humorous Situations:** Opportunity for brands to create humorous ads that showcase a common, relatable situation and demonstrate how their product can solve an issue - **Attention-grabbing Messaging:** Opportunity for brands to create ads that use attention-grabbing messaging to promote their products and services in a unique and memorable way ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to create unique and humorous campaigns that promote brand awareness and connect with audiences - **Consumer Goods:** Opportunity for consumer goods companies to showcase their products as a solution to everyday problems through humorous and relatable ads - **Entertainment:** Opportunity for entertainment companies to partner with brands and create tie-in promotions that connect with viewers and fans ## Related on Trend Hunter - [Comedic Laundry Campaigns](https://www.trendhunter.com/trends/youre-gonna-need-more-tide.md) - [Short-Form Soap Operas](https://www.trendhunter.com/trends/cleantok.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Branded Laundry Outfit Giveaways](https://www.trendhunter.com/trends/laundry-suit.md) - [Dishwashing Detergent Food Campaigns](https://www.trendhunter.com/trends/game-day-recipe.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)