# Viral Appliance Tests This Washing Machine Fails the Brick Test By Amanda Chang | Published 2010-08-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/destructive-appliances-washing-machine-turned-killer-brick-test References: [geekologie](http://www.geekologie.com/2010/08/what_happens_when_you_throw_a.php) & [youtube](http://www.youtube.com/watch?v=307jRiE6t5I&feature=player_embedded) Watching this video, the lengths people will go to in order to test the '[durability' of their machinery](https://www.trendhunter.com/trends/apple-trust-issues) honestly amazes me. I mean, who doesn't want to know that your at-home appliances have been 'brick tested'? If you want to see the results of this crazy idea, watch and see how the 'brick test' works out for this man and his [functioning washing machine](https://www.trendhunter.com/trends/washerdryer-set). We don't recommend that you try this at home. **Implications** - One of the main causes for [online media going viral](https://www.trendhunter.com/trends/viral-pulse) lies in its peculiarity. Short films or webcam footage that document an incomparable happening can be very powerful vehicles for advertising. Businesses that put their efforts toward finding strange, new and intriguing media content will have the opportunity to reap huge profits from the potential exposure. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Unique Media Content:** Creating and promoting strange, new, and intriguing media content can offer businesses the opportunity to gain significant exposure and profits. - **Viral Durability Testing:** Developing and showcasing innovative ways to test the durability of products, such as the 'brick test' for appliances, can generate widespread online attention and consumer interest. - **Unconventional Marketing Techniques:** Exploring unconventional marketing techniques, like using peculiar product tests, can help businesses create a buzz and engage with consumers in a memorable way. ### Who This Affects Most - **Appliances:** Appliance manufacturers can leverage unconventional durability testing methods, like the 'brick test', to highlight the robustness and reliability of their products. - **Digital Advertising:** Digital advertising agencies can capitalize on the demand for unique and intriguing media content by helping businesses create viral marketing campaigns that attract widespread attention. - **Consumer Electronics:** Consumer electronics companies can explore innovative testing methods, like viral durability tests, to demonstrate the resilience and quality of their products to tech-savvy consumers. ## Related on Trend Hunter - [Musical Washing Machines](https://www.trendhunter.com/trends/limited-edition-front-load-washer.md) - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md) - [Branded Dating Experiments](https://www.trendhunter.com/trends/care-profiles.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Human Washing Machines](https://www.trendhunter.com/trends/mirai-human-washing-machine.md) - [Flatpack Portable Washing Machines](https://www.trendhunter.com/trends/collapsible-washing-machine.md) - [Oversized Soap Bricks](https://www.trendhunter.com/trends/mega-bricc.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md)